Campaign Spotlight: Orange & Publicis Conseil bring partners Canal +, Netflix and OCS Together to Showcase Content Variety on Orange TV
adobo magazine, April 15, 2019 | 5:12pm
For the first time, Orange is bringing its partners Canal +, Netflix and OCS together within the same exciting campaign to showcase the variety of content available on Orange TV.
Orange TV gives viewers complete access to the widest range of films and the latest TV series. But faced with all this choice, how can we agree on what to watch when we gather around the TV as a family in the evenings?
It's this epic disagreement that our campaign is inspired by, moving quickly between series and from one film genre to another, where we fight to better reconnect each other. The mother and father in our Orange family chase each other through different universes that represent the various genres of our favourite TV shows, including Game Of Thrones and The Handmaid's Tale (OCS), Hippocrate and The Bureau (Canal +), and Stranger Things and Money Heist (Netflix), that everyone can have fun finding in this reference-packed film. Their son manages to separate them by grabbing the thing they are fighting over the remote control. Shot in a very cinematic style, the film is directed by François Rousselet from Insurrection. The campaign will be rolled out across TV, digital channels and social media from 14 April.
With the wealth of content available on Orange TV, it won’t be easy to agree on what to watch.
Brand : Orange France
Agency : Publicis Conseil
Brand managers : Gaëlle Le Vu, Quentin Delobelle, Annabel Salesa, Ombline Thomine-Desmazures, Marie Tréguier, Laurence Poucan, Vrej Minassian
Accounts : Marie Wallet, Anne Dauvé,
Émilie Jeanneau, Pascaline Montroussier
Executive Creative Director : Fabrice Delacourt
Planning : Damien Sabatier
Film Content Battle (TV + digital)
Copywriter : Vincent Cusenier
Art Director : Lucie Valloton
Assistants : Lucie Puybonnieux & Alexandre Perdereau
TV Producer Prodigious : Benjamin Auberdiac
Production : Insurrection
Producer : Hélène Daubert
Director : François Rousselet
DOP : Mathias Boucard
Production manager : Anne-Laure Godinho
Editing : Adriana Legay
Post-production : Mathematic
SFX supervisor : Fabrice Lagayette
Post-Producter : Judith Bruneau, Clemence Cuvelier, Nathalie Catanzano
Sound production : Prodigious
Sound producter : Boris Nicou, Joël Tessonneau
Music : « Green Hornet » (auteur : Billy May)
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