MANILA, PHILIPPINES – Ortigas Malls is launching the very first brand sound that represents the identity, values, and spirit of the brand that consumers can easily recognize and associate with Greenhills, Tiendesitas, Estancia and Industria.
Ortigas Malls is the first brand in the country to launch its own brand sound, joining the ranks of major brands such as Mastercard, HSBC, Netflix, HBO, and of course McDonalds and Coke.
“As one of the most experienced mall developers in the Philippines since the 1970’s with Greenhills Mall, it’s only timely that we take the next step in establishing our brand identity. Ortigas Malls is proud to be a leader in this area, and although these are early days, we hope to be able to expand our use of our Sonic ID and delight our mall goers,” said Arch. Renee Bacani, VP of Ortigas Malls.
The Sonic was created by Manila-based audio/radio specialist, Tony Hertz, together with noted composer/arranger Quito Colayco. “A Sonic ID isn’t a jingle, but rather a short form of musical expression of a brand’s attributes aimed at being recognizable, memorable and able to elicit emotion,” explained Hertz. “We chose voices as the lead sound as they express the warmth and humanity which is a strong characteristic of all Ortigas Malls,” he added.
The Ortigas Malls Sonic ID – comprised of a 6-note logo melody and a 30 second extended arrangement, recorded with 4 of the best singers in the country, led by The Company’s Moy Ortiz. Aside from the signature logo to be used all year round, the Sonic ID also includes recently-produced Christmas versions.
Head on over to Ortigas Malls and let its brand sound be your companion while shopping for the holidays!
Click HERE for the official brand sound.
