AMSTERDAM, NETHERLANDS — For the launch of the new FOREVER clean foundation, Parfums Christian Dior and 180 LUXE worked in partnership to create a digital experience where communities can personalize their images and share them within social networks and messenger apps.
FOREVERSISTERHOOD.COM: a tool to create personalized images
To convey the values of FOREVER, focused on inclusivity and sisterhood, Dior and 180 LUXE tapped into the rising behaviors seen across social networks around stickers and related digital expressions.
The FOREVERSISTERHOOD platform allows users to upload images or take photos with their friends, families or squads, and personalize them with stickers inspired by the campaign. Users can then download and share these customized images on their favorite social networks or messenger apps.
The platform is currently being amplified across the Dior ecosystems from call-to-actions on the ecommerce website to CRM as well as working with top influencers and creators worldwide.
The worldwide platform is accessible through all types of mobile devices through www.foreversisterhood.com
Innovating and developing a platform for the community’s benefit
Arthur Poulain, 360 Digital Innovation & Strategic Planning Manager at Parfums Christian Dior said: “Foreversisterhood.com is a new example of how we can provide relevant tools to our very engaged communities, for them to truly experience the values beneath a campaign. It is also a learning curve to explore people’s behaviors within messenger apps and see how our campaigns can be spread across those personal conversations.”
Laurent François, Managing Partner of 180 LUXE explained: “Messenger apps and social networks are all boosting their features to provide more creative freedom to their users. For Dior, creating simple platforms in which communities can both express themselves while igniting another kind of word-of-mouth awareness of the brand is important to explore, as it can multiply the reach and understanding of a campaign.”
