The future of cars is looking increasingly autonomous – cars where technology takes care of everything, even the driving. Practical for sure, but many people still enjoy being in control of the wheel. So why choose? Today, Peugeot presents its new vision #UnboringTheFuture.
Watch the ad here:
A future that reinvents the pleasure of driving and offers the freedom of choosing how to cruise and turns each journey into a unique experience.
The first proof of this vison is Peugeot’s new concept car PEUGEOT e-LEGEND CONCEPT. 100% electric, the car offers 4 different modes of driving, autonomous as well as manual. This concept car is real, tangible and free of all constraints.
To launch the PEUGEOT e-LEGEND CONCEPT, BETC Paris created a 60s film, directed by Elias Ressegatti and produced by CREAM. The energetic film is fast-paced and rhythmic and shows the driver enjoy the different features of the car as she rides through the night to the tunes of KCPK’s “Who wants it”.
A long version of the film is launched for the Paris Motor Show, accompanied by a global TV and social media launch from the 27/09.
CREDITS:
Brand: Peugeot
Brand Management: Jean-Philippe Imparato, Thierry Lonziano, Nuno Marques, Nathalie Le Maitre, Elodie Bugat, Alexandre Revert
Agency: BETC
Agency Management: Henri Tripard, Tiphaine Du-Plessis, Nabila Rakibi, Kim Jacovidis, Julia Vadagnini
Executive Creative Officer: Rémi Babinet
Executive Creative Director: Antoine Choque
Creative Director: Johann Bernast
Art Director: Thomas Defert
Copywriter: Olivier Mille
Head of Strategy: Guillaume Martin
Account Planner: Adrien Torres
Engagement Planner: Vincent Colonna-Cesari
Traffic: Céline Laporte
Rights Negotiation: Sophie Sanchez
Tv Producer: Arthur Cantin Nyri
Production Company: Cream
Sound Production: Gum
Song Name: Who Wants It
Composer: KCPK
Editor: Pias
Director: Elias Ressegatti
Head Of Production: William Blanc
Dop: Alex Lamarque
Actors: Stacey Williams, Laia Tasies, Andrea Ginobili, Albert Bufill, Sabrina Lan
