Manila, Philippines – Today’s situation may be tough, but no matter what, the Filipino spirit still shines the brightest because there is a hero in each and every one of us.
Inspired by the stories of little acts of bayanihan of Filipinos, the “BayaniHands” campaign focuses on the power of safe hands, and how they can become a force for good during these times. As a brand that continues to become the first line of defense against germs and illnesses by supporting efforts for the nation’s healthcare frontliners, P&G Safeguard has teamed up with the Philipine Red Cross to create the P&G Safeguard BayaniHands Project in an effort to encourage consumers to support the organization’s frontliner efforts by donating online through the e-commerce platform Lazada.
Together with Saatchi & Saatchi, the brand also launched the campaign with a heart-warming online video that tells the story of Filipino bayanihan in these unprecedented times. Shot entirely while adhering to Enhanced Community Quarantine (ECQ) protocols, the brand pieced together a story that also stems from the same spirit of bayanihan from different across the region.
The online video features real-life shots of how Filipinos find ways to reach out to each other no matter where they are. As we continue to seek light and positivity within each other, the brand hopes to encourage everyone to embrace the power of safe hands and unite for a cause. The brand also created the P&G Safeguard BayaniHands project where people can contribute to the Philippine Red Cross. For every donation done through Lazada, all the proceeds will be used to help in their frontliner efforts.
Safeguard has been an ally of Filipinos working toward a safe nation for all. We are confident that together, we can get through this, hand in hand.
Support the P&G Safeguard BayaniHands Project for the Red Cross by clicking on this link: https://lzd.co/BayaniHands.
Together, let’s make our safe hands a force for good.
CREDITS
Client: P&G, Safeguard Philippines
Client Campaign Partner: Philippine Red Cross
Creative Agency: Saatchi & Saatchi Singapore
