BUENOS AIRES, ARGENTINA — Argentinean independent agency Don presents the launch campaign for Predicta, Philco‘s new line of premium products with the most advanced technology.
The campaign has audiovisual content for networks and cinemas, TV, radio and different pieces of point of sale.
“We are happy to announce the arrival of Philco Predicta on the market; a portfolio of high-end products that completes the brand’s offer. The communication campaign is a great commitment that we have been working on for more than a year, and we are very satisfied with where we have arrived. We had the challenge of taking up the storytelling of Predicta in the late ’50s; and we understand that we were able to achieve it with impact and topicality”, said Marcelo Romeo, Newsan Marketing Manager.
“When the brief arrived there was a line that said something like ‘Predicta brings the technology of the future to the present’. At the time it felt a bit trite, but there was something we liked. We started thinking about all the movies and series that made apocalyptic predictions about technology in the future that we had seen -Terminator, Matrix, Black Mirror-. This is how the idea of the guarantee appeared, something so absurd and so simple, that we loved it. Then it was finding the best way to tell it”, added Rafa Quijano and Daro González, Don’s DGC’s.
CREDITS
Client: Philco
Product: PREDICTA
Agency: Don
Title: Predicta – Un futuro en el que podés confiar
CEO: Papón Ricciarelli
General Manager: Jorge Villar
Chief Creative Officer: Gabriel Huici
General Creative Director: Rafa Quijano – Daro González
Creative Director: Daniel Felix y Stefany Gutiérrez
Account Director: Julieta Margulis
Account Supervisor: Paula Canova
General Strategy Director: Regina Campanini
Strategy Team: Fabiola Zerpa y Ana Laura Ale
Director of Audiovisual Production: Carlos “Pelu” Cavaciocchi
Agency Audiovisual Production: Karina Torres
General Coordinator: Mariano Ricciarelli
Production: REBOLUCION
Direction: Watta Fernández y Álvaro Stocker
Executive Productor: Wada Gallardo – Chino Fernández
Productor: Josefina Sánchez Frova
Director of Photography: Manuel Bullrich
Art Director: Julieta Wagner
Costume designer: Mercedes Gallego
Postproduction Coordinator: Mariano Olivari
Editor: Mark Martínez
Color Correction: Nadia Khairat
Music: Leo Sujatovich
Client Responsible: Marcelo Romeo, Pablo Barat, Emiliano Blas, Juan Sibilla, Gabriela Vaquero, Rafael Vieyra, Fernando García, Diego Gorali, Ezequiel Brusco, Sebastian García Aleman, Carina Salarin, Jésica Signorelli, Verónica Moglia, Christian Stuhldreher, Felipe Luongo, Matías Caridi y Rodrigo Moya
