JAKARTA, INDONESIA — Pintu is appointing Pantarei as the Creative Agency to communicate their crypto investment mobile application to the masses for the first time. Through a campaign launch, Pintu together with Pantarei showcases the ease and safety of the Pintu App through various media including digital videos and OOH materials strewn across the capital.
The campaign goes hand in hand with the vision of Pintu’s Chief Marketing Officer Timothius Martin to make cryptocurrency investment accessible for as many investors as possible in Indonesia. The popularity of crypto investment itself is fairly recent in Indonesia and the majority of Indonesian investors see it as a complex, intimidating new investment asset class. “That’s why we aim to raise awareness about the Pintu App as the credible, easy-to-use crypto investment platform not only for the experienced investors but also for beginners and aspiring investors. We want to be more welcoming, even for those who haven’t started to invest in crypto,” said Timothius.
Pantarei recognized a phenomenon amongst Indonesian investors as well: compared to other forms of investment such as cash or gold or even mutual funds, somehow cryptocurrency is the most “invisible.” This is what makes learning and investing in it more challenging and overwhelming to get a grasp on. Therefore, Pantarei came up with the idea to give crypto investment a more tangible shape that people can relate to: a new world for everyone, that can only be entered simply and safely through the Pintu App “door.”
The campaign features a digital video showcasing any type of person who can enter the world of crypto investment through Pintu – from brave risk-takers, cautious investors, rookies who want to give crypto investment a try, experienced investors, even students who want to quench their thirst for knowledge.
“Through our creative approach, we want to encourage everyone to invest in cryptocurrency with confidence because the world of crypto investment is inclusive and accessible for everyone,” said Aidil Akbar Latief, Creative Director of Pantarei. The campaign is launched in a timely manner as crypto investment becomes more popular amongst today’s youth (based on Google Trends 2021). Indonesian youth are considering cryptocurrency to be a rising option for long term investment for passive income, and Pintu supports every single one of them to explore the world of crypto investment.
Together, Pintu and Pantarei will continue to support more Indonesians to explore new chances and opportunities. Suryani Asikin, as the Chief Executive Officer of Pantarei, expresses her excitement to see the sophisticated technology of cryptocurrency investment reach more people all over Indonesia with this collaboration. “With its security and super user-friendliness, the Pintu App ensures that crypto investment is for everyone. We are excited to encourage and empower people all over Indonesia to invest in cryptocurrency with ease and confidence,” concluded Suryani.
