PARIS, FRANCE — Poulehouse launches a viral & political campaign in which the egg brand is going to ask E.Macron to follow in the footsteps of his American counterpart and pardon a chicken for Thanksgiving.
Every year, 50 million chickens are killed at the age of 18 months simply because their egg production decreases when they can, in fact, live up to 6 years and more on average.
Poulehouse is the only egg brand that doesn’t kill chickens and is committed to feeding them, raising them, and looking after them until their natural death. Poulehouse is available in more than 3000 shops in France, among which Carrefour, Intermarché & Monoprix.
Each year, during Thanksgiving, it is tradition for the US president to pardon a turkey.
If Joe Biden can pardon a turkey, why not Emmanuel Macron?
And since 50 million chickens are killed each year in France, at the age of 18 months, simply because their egg production decreases, wouldn’t it be more important to pardon one of them?
Mr. Macron, If Joe Biden can pardon a turkey, surely you can pardon a chicken.
How Does it Work?
Brand Station will target @EmmanuelMacron and his political team with the manifesto on all social networks, tagging Joe Biden in the process.
Pardon de vous déranger M. @EmmanuelMacron mais si cette année vous pouviez fêter Thanksgiving comme @POTUS, des millions de poules vous en seraient éternellement reconnaissantes🐔#TheFrenchThanksgiving pic.twitter.com/S2HkkBGUDR
— Poulehouse (@poulehouse) November 22, 2021
CREDITS
Client: Poulehouse
Agency: Brand Studio
