GÖLCÜK, TURKEY — New trends in the automobile industry come with exciting new technologies for a sustainable tomorrow. As the gap between the future and present is closing, Ford keeps working on providing a unique customer experience that helps to live in the future starting from today, with its people-oriented, adaptable designs and innovative technologies.
With its new campaign “Future=Present”, Ford not only aims to encourage living the future starting from today but also offers a rich vehicle portfolio with more sustainable engine technologies, autonomous and connected features.
With this strategy, Ford Turkey targeted aspirers who are enthusiastic about new technologies that help them ease their lives.
The new Ford campaign highlights that the real future technologies are possible with Ford today.
The campaign created by PunchBBDO is directed by Sir Fred from Norr Film. The film is shot by Oscar Faura known for his work in The Impossible, The Imitation Game, Jurassic World: Fallen Kingdom as well as a number of successfull commercials. Famous Tears For Fears song, Mad World was covered by Pedro Macedo Camacho for the commercial, with Tina Guo’s vocals.
Ford Turkey’s campaign that presents its vision for the future along with its new creative world is the start of a new journey for Ford filled with future technologies, new customer experiences, mobility, and sustainable cities.
CREDITS
Advertised Brand: Ford Turkey
Advert Title: Future Present
Brand Team: Talat İşçioğlu, Serkan Özerbay, Deniz Göktaş, Koray Kavalcı, Gamze Keskin, Ahmet Meral, Nergis Salman, Alper Tohar, Sinem Yıldırım, Mehmet Kalp
Agency: PunchBBDO
CCO: Ali Musa Paça
Creative Director: Mert Şentürk, Erçin Sadıkoğlu
Creative Team Director: Sanlı Kayabölen, Serkan Ün
Art Director: Oktay Metin, Selahattin Özdemir
Head of Digital: Bahar Arasan
Digital Team: Cem Bozkurt, Burak Çiçek
Graphic Design: Ozan Küme
Strategy: Beliz Atalay
VP, Account & New Business Director: Gülin Erdoğan
Account Director: Ezgi Günaydın
Account Supervisor: Cansın Ergün
VP, Head of Production: Koray Öztürk
Producer: Aslı Aykut, Beray Odabaşı
Production Company: Norr Film
Animation & Post Production: Anima
Post Production: ABT
Director: Sir Fred
Müzik Composer: Pedro Macedo Camacho
Original Song: Mad World (Orzabal / BMG Rights (UK) c/o Zeplin Edisyon)
Trademark Management: Som Entertainment Communications
