MUMBAI, INDIA – Prime Focus Technologies (PFT) announced that it has delivered two 30-second TV commercials, as well as creatives for their print campaigns (for use across multi-channel print communication) to Rollick, a part of the Prestige Ice Cream Group. PFT’s Brands team has delivered end-to-end services for the films – from conceptualization and scripting to direction, production and post-production.
https://www.youtube.com/watch?v=rGaQLdKCZAc
Created under Rollick’s new brand campaign, ‘Express every joy with a Rollick’, the films have been made in Bengali, and will be dubbed in Hindi and Odia. Leveraging light-hearted, vibrant narratives, they showcase the brand essence of Rollick, which is all about celebrating the joy you feel within. As a full-service creative agency, PFT also undertook a photoshoot and delivered cutting edge creatives which will be used to create print advertisements for the campaign, including OOH advertising, catalogues, brochures, leaflets and more.
“Rollick has always been innovating and studying changing consumer palettes to launch fresher and unique variants of ice cream. We have optimistic expansion plans mapped out for 2020, with an eye on increasing our market share and footprint,” said Anisha Aggarwal, Director, Prestige Ice Creams. “Through our latest brand campaign, we want to urge our customers to celebrate life and express the joy they feel within. We’re thrilled with the way both the TVCs and print media have come out – kudos to Prime Focus Technologies for doing such an excellent job!”
Umesh Bopche, Vice President – Brand Services, PFT added, “We have worked with Rollick as a production partner in the past, and are thrilled that they trusted us with end-to-end creative responsibilities for this campaign. Given the primary target audience profile, we chose to work with emotions and storylines that are deeply rooted in Bengali ethos. From casting to background score to overall production value, we’ve spared no effort in creating cutting edge films, and we’re extremely grateful to Prestige Ice Cream for this incredible opportunity of working with them once again.”
Team credits:
Agency – Prime focus Technologies
Produced By – Prime Focus Technologies
Creative Director – Albin Jason
Executive Producer – Karan Walia
Producer – Bijal Sunil Majithia
1st Ad – Simon Jaison
AD’s – Akanksha and Shantanu
DA – Ananya Agarwal
DOP – Akhilesh Shrivastav
Line Production – Knights Media & Films
Production Team – Rajdeep Gupta, Anirudh Dhanak & Jinal Dhakan
Art Director – Priti Gole
Food Stylist – Nitin Tondon and Team – Swati
Costume / Fashion Stylist – Seepi Gupta
Photographer – Rohit Gupta
Casting – Arpit Gupta
Make Up – Sachin Jhadav
Accountant – Mahendra Pawar (Knights)
Post Producer – Dhwani Damani
Account Management – Jayanta Moitra
Business Head – Umesh Bopche
