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Campaign Spotlight: Pringles Baconator Chips Explode on Twitter Via Grey New York

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NEW YORK– Anchoring on the urban legend that Americans love to dip their Wendy’s fries in their Frosty, Grey New York has posed a solution to doing the same to Wendy’s signature burger: The Dippable Baconator.

A series of social videos released last week on Twitter and YouTube have introduced fans to dipping and scooping their Pringles Baconator crisps in their Frosty, thanks to their perfect size and shape.

The phenomenon has taken off, #DippableBaconator, was the top trending term on Twitter in the US on Wednesday. As part of the activation, people can tweet #DippableBaconator + 🍦 and win a tube of chips and a Frosty to dip them in delivered to their door.

Pringles’ uncanny ability to recreate the favorite tastes of foodies has given the world chips celebrating Philly cheesesteaks, spicy wontons, rotisserie chicken, Thanksgiving dinner and white chocolate peppermint for dessert.

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