Pringles, Kellogg’s-owned snack brand, has unveiled a gaming headset that does double-duty as an automatic chip dispenser.
Hungry gamers can stay on their controllers and be fed chips hands-free by the Pringles “Hunger Hammer” as they play on.
The new invention prototype, designed by Grey New York, Pringles’ ad agency, promotes the brand’s partnership with new Gears 5 first-person shooter game and connects gamers and their followers on Twitch.
Pringles has been growing its presence in the gaming world and more than doubled its investment in eSports in 2019.
For its promotion with “Gears 5,” each Pringles can has a code that can be used to unlock a three-day boost in the game.
Pringles has hired Twitch gaming influencers Criken, DexBonus, and Strippin to beta-test the Hunger Hammer playing “Gears 5” during live streams over the next few weeks.
Pringles is running ads on Twitch to promote its “Gears 5” partnership.
Credits:
PRINGLES Hunger Hammer
Grey New York
John Patroulis – Chief Creative Officer, GREY
Jeff Stamp – Deputy Chief Creative Officer, GREY
Leo Barbosa – GCD / Art Director, GREY
Cuanan Cronwright – GCD / Writer, GREY
Tan Erginay – ACD / Writer, GREY
Robert Jencks – ACD / Art Director, GREY
Shannon Smith – Art Director, GREY
Brian Weston – EVP, Global Account Director, GREY
Nicole Nazarenus – SVP, Account Director, GREY
Amanda Lederman – Account Supervisor, GREY
Howard Roberts – Executive Strategy Director, GREY
Nicolas Pilaprat – Senior Planner, GREY
Lakota Crofut – Senior Digital Producer, GREY
Chris Miller – Senior Print Producer, Townhouse
Mauricio Ruiz – GCD / Creative Technology, GREY
Kimberly Kietz – VP / Executive Integrated Producer, Townhouse
Grace Juster – Project Manager, GREY
Kurt Steinke – Music Producer, Townhouse
