NEW YORK CITY – For the first time, Pringles is launching a collection of spicy crisps for heat-loving snack fans this week along with a humorous new TV commercial from Grey New York.
Fans who crave uncomfortable heat will find it can bring uncomfortable moments in life. The commercial, directed by master of cringe comedy, Harold Einstein, shows a young man talking romance with his girlfriend’s dad to his dismay as the heat builds.
The commercial launches on TV and online December 8th and will be followed up in 2021 with equally uncomfortable social advertising, activations and more.
The new Pringles Scorchin’ lineup adds fiery heat to three existing Pringles flavors: Cheddar, BBQ and Chili & Lime – bringing a spicy sensation to the flavors fans already know and love.
“We’ve launched spicy flavors in the past, but Pringles Scorchin’ is our first dedicated collection,” said Gareth Maguire, senior director of marketing for Pringles.” As we created this collection, we knew spice was important, but we also wanted to preserve the insanely accurate flavors our fans have come to expect from our products. I’m proud to say, we have succeeded on both fronts to offer the perfect balance of bold flavor and spicy heat that builds over time.”
The new Pringles Scorchin’ flavors will be available through a limited release in retailers nationwide beginning in December 2020 with a full release, including Grab & Go size, in 2021.
CREDITS
Advertising Agency: Grey New York
Global CCO: John Patroulis
CCO: Justine Armour
Group Creative Director: Leo Barbosa
Group Creative Director: Cuanan Cronwright
Copywriter: Kelsey Blake
Art Director: Connie Chweh
Head of Integrated Production: James McPherson
Executive Producer: Kim Kietz
Producer: Lauren O’Driscoll
Business Affairs: Angelique Vargas
EVP Global Account Director: Brian Weston
SVP Account Director: Nicole Nazarenus
Account Supervisor: Lindsey Martinangelo
Assistant Account Executive: Charly Stamps
Project Manager: Morgan Marc
Planning Director: Nicolas Pilaprat
Production Agency: Dummy
Director: Harold Einstein
Producer: Michael Kanter
Editing House: Arcade
Audio: Gramercy Park Studio
Consultant: Murphy Cobb
Brand: Kellogg’s
General Manager, Salty Snacking: Yuvraj Arora
Senior Brand Manager: Gareth Maguire
Associate Brand Manager: Matt Hoefer
