MALAYSIA — What is the source of happiness? This CNY, Prudential grapples with one of life’s biggest questions in a newly released short film titled “The Reunion”. Together with Naga DDB Tribal, the brand explores a unique perspective on happiness inspired by interviews with survivors of Critical Illness.
“We discovered that a second chance at life offered survivors of Critical Illness clarity on what matters most – this allowed them to reunite with who they once were or even the person they were meant to be. This theme of reunion with one’s self echoed the culture of CNY reunions, hence was used as inspiration for our film. Amidst the current challenging times, we offer Malaysians a moment to reflect and reconnect with their true, authentic self,” explains Naqib Shamsuri and Gui Jiann Rong, Creative Group Heads, Naga DDB Tribal.
Driven by music composed by singer-songwriter, Colbie Ong, the short film explores these themes through the story of a stroke survivor rediscovering herself and her happiness.
“Chinese New Year is a celebration of renewal and setting things straight. It is a time we reconnect with our relatives after a period of separation. But what if the one person you’re in most need of reconnecting and reuniting to is yourself? As a brand, Prudential is about offering people second chances, and this Chinese New Year poses an opportunity of reconnection and renewal in prioritising what truly matters to them and we encourage them to do something about it,” said Eric Wong, Chief Customer & Marketing Officer of Prudential Assurance Malaysia Berhad.
“The Reunion” is out now and can be viewed on Prudential’s YouTube channel and Facebook page.
Credit list:
Naga DDB Tribal
Chief Creative Officer : Alvin Teoh
Creative Director : Jeremy Yeoh
Creative Group Head : Gui Jiann Rong, Naqib Shamsuri
Copywriter : Kelly Yong, Leann Fernandez
Art Director : Jo Lian Chew, Dayana Kamarulzaman
Chinese Copywriter : Jia Qi Ng
Head of AV : Sharon de Silva
AV Producer : Chris Lau
Chief Operating Officer : Clarence Koh
Account Director : Clarissa Ng
Account Manager : Cheryl Loke
Account Executive : Carmen Thong, Warren Siow
Superwonderful Films
Film Director : Al Isaac
Executive Producer : Diana Tang
Producer : Diana Tang
DOP : Jordan Chiam
Film Editor : Ben Wong, Al Isaac
Post Production : Mustang Post
Audio Production : Pitch Audio and Magic
Original Publisher : Funkie Monkies Publishing Pte Ltd
Sub Publisher : Warner Chappell Music, Hong Kong Limited Taiwan
Original Publisher : Super Fun Entertainment PLT
Sub Publisher : Warner Chappell Music, Hong Kong Limited Taiwan
Executive Producer : Kuan
Producer : Colbie Ong
Original Soundtrack & Re-arrangement : Clement Siow
Original Song Arrangement : Hanz
Audio Mixing : Daw
Lyricist : Colbie Ong & Tin Tin
Composer : Colbie Ong
