Racist or anti-Semitic statements appeared more and more on the streets and in social media. But on the internet, these hateful words are shared in virtual impunity, due to an obsolete and inappropriate law. Hosts are not aware of their responsibilities, and the users, on condition of anonymity, feel untouchable when sharing their hateful statements; To change the law and condemn online racism, The Licra decided to demonstrate the real impact of these messages with a campaign: Post Racism.
For this campaign, a unique artificial intelligence has been developed: it’s able to detect a racist or anti-Semitic tweet, and to associate it to a propaganda poster from the darkest hours of our history that convey a similar statement.
This allows us to demonstrate the real gravity of these messages shared and displayed to everyone.
These posters come with an answer from the Licra, highlighting the real impact of these messages, and inviting people to sign a petition in order to change the law and condemn online racism.
To identify a maximum of hateful messages, a lot of propaganda posters have been collected.
This was made possible thanks to the participation of museums as the Museum of Jewish Art and History, National library of France or the National Archives.
A selection of the most emblematic posters will be on display, the period words are replaced by tweets (racist tweets have been previously made anonymous). Online racist statements shouldn’t stay unpunished anymore. Together, let’s change the law, join the movement and sign the petition to condemn online racism: licra.org/afficheleracisme
CREDITS
Licra
Executive Officer : Mario Stasi
Administrative Officer : Stéphane Nivet
Publicis Conseil
Global Chief Creative Officer : Bruno Bertelli
Executive Creative Director : Marco Venturelli
Creative Director : Elie Trotignon
Creatives : Clément Palouzier, Antoine Querolle
Executive Director : Gaelle Morvan
Account Manager : Laurent Enet, Coralie Montersin
Assistant Account Manager : Marie Blineau
Digital Project Executive : Vincent Capitaine
Art Buyer : Marine Gleyzes, Marion Venot
Publicis Sapient
Creative Director : Jean-Baptiste Burdin
Technical Director : Michael Miller
Back-office developer : Sun Yi Limet
Natural language processing developer : Matthieu Poullin
Linkfluence
CEO : Guillaume Decugis
Co-founder : Guilhem Fouetillou
Partnerships : Guillaume Coquet
Prodigious
President & CEO production France : Pierre Marcus
Head of TV Production : Patrick Pauwels
Producer : Romain Guilbert, Augustin Gregoire
