THAILAND–Mercedes-Benz Thailand has tapped Publicis Emil Thailand to create “Charge to Change,” a campaign encouraging PHEV users to commute with cleaner energy by forming the new simple habit of charging, every day.
The volume of PHEV sold in Thailand has increased significantly since its first introduction. However, the technology’s perk as being able to reduce PM 2.5 emission is excessively under-utilized. Digging into the matter, one of the root cause is that the owners of PHEVs are not acquainted to the habit of charging their vehicle, daily.
With that in mind, Mercedes-Benz Thailand and Publicis Emil Thailand set out on a campaign to create a new habit of charging the vehicle, believing the simple act from every PHEV owners’ effort will accumulate and create significant change in the air condition, hence the name of the campaign “Charge to Change.”
CREDITS:
Title: Charge to Change
Client: Mercedes-Benz Thailand
Creative Agency: Publicis Emil Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Nateepat Jaturonrasmi
Creative Group Head: Termsiri Pornsricharoenkul
Art Director: Termsiri Pornsricharoenkul, Sompat Trisadikun
Copywriter: Anin Sriurairattana
Head of Business Unit Publicis Emil: Thanyaporn Teeraprapha
Account Director: Lalita Sangsuriyachot
Senior Strategic Planner: Chattrin Mahaisavariya
Account Manager: Pholvee Phunphanich
Agency Producer: Sarawut Lertkittipaporn
Production Company: Singtonoi Company Ltd.
Film Director: Kong Kittikorn
Executive Producer: Chittraphon Iamphet
Producer: Nartsupha Khongvong
D.O.P: Pirachat Puttisaengpakdee
Assistant Director: Udomporn Jaichuen
Production Manager: Piyarat Thongbainoi
Casting: Soontree Sukjutamas
Art Director: Sarayut Tangtrakarnkul
Stylist: Chayanuch Savekvattana
Location Manager: Pakin Siwalattanawalai
Post Producer: Papichaya Boondumnern
Editing Company: Matad Co., Ltd.
Editor: Angkarn Pechsung (Matad Co., Ltd.)
Colorist: Bundit Suksawas (Matad Co., Ltd.)
Online Artist: Pichet Prasertsin (Matad Co., Ltd.)
Sound Studio: Soundspace
Sound Engineer: Danai Suthamcharee
