MUMBAI, INDIA – With the lockdown measures being eased over the past few weeks, a host of players from the Indian Auto sector are making a cautious yet determined comeback into the Indian market. Joining the bandwagon with its new product push is leading automaker, ŠKODA AUTO that has announced the launch of its new variant – ŠKODA RAPID TSI.
The automaker has unveiled an integrated brand campaign to highlight the launch of the new variant, which has been conceived and executed by Publicis India. The ad campaign, which has been shot by Prodigious, celebrates two key attributes of the ŠKODA RAPID TSI, namely Mileage and Power.
Portraying the Mileage and Power attributes in a unique way, the ad campaign delves on the dual personality trait within humans, which often leads us to make contradicting decisions on any given matter. Be it a simple task like eating food or hanging out or even deciding a car for that matter, we often tend to opt for one while deciding to settle for another. This is not the case with the new – ŠKODA RAPID TSI that provides both Mileage and Power with equal aplomb, much to the satisfaction of the consumer.
Commenting on the launch of the ad campaign, Tarun Jha of ŠKODA AUTO said: “We have consciously decided to keep the customer benefit at the forefront of the campaign. Over the years ŠKODA RAPID has already established its credentials in terms of design, safety, ride & handling. With a new TSI engine, it becomes an even more compelling proposition as it offers the customers excellent fuel-efficiency, coupled with brilliant performance. Thus, the campaign beautifully captures the spirit of this ‘no-compromise car.”
On the creative idea and execution for the campaign, Sanju Menon, COO, Publicis Ambience & Publicis Beehive added: “Car buyers have to make a difficult choice – between the drive performance and the cost of maintenance. The ŠKODA RAPID TSI with its unique combination of delivering both power & mileage gave us the opportunity to land this offering through an interesting creative device.”
The campaign has been launched last week with a strong push on all digital and social channels including YouTube and Facebook.
Team Credits:
MD – Srija Chatterjee
COO – Sanju Menon
ECD – Rajshekar Patil
Creative Team – Neh Rathi, Amit Malik, Siddhesh Parelkar, Ajay Jadhao, Shilpa Potekar, Saloni Jain, Vinayak Shinde, Sangram Jadhav
Account Management Team – Sirish Suveer, Saptarshi Banik, Ashok Vaghela, Shubham Kumar, Udisha Mishra, Shivam Pandey
Production House- Prodigious
Director – Shaunit Motwani
