THE PHILIPPINES, JUNE 2012: Leading global public relations firm Weber Shandwick names Diana Lesaca as president and chief operating officer of its Philippines operations, effective immediately. Based in Manila, Lesaca will oversee both strategy and operations across all practice areas of the firm, with a particular focus on digital client communications.
Lesaca brings with her over two decades of experience in advertising and communications, consistently delivering successful creative solutions and managing client accounts spanning the food and beverage, consumer goods and telecommunications industries. Prior to her new appointment, she spent 11 years at Weber Shandwick’s sister agency DraftFCB as senior vice president and new business division head, and has previously worked at J. Walter Thompson and Lintas Manila. 


“A complex and growing market like the Philippines demands local experienced leadership, and that’s why I am excited about bringing Diana on board,” said Baxter Jolly, vice chairman of Weber Shandwick, Asia Pacific. “The Manila office is gearing up for more business opportunities in brand PR, corporate reputation and crisis management – all areas in which Diana’s expertise will prove a tremendous boon to both our firm and our clients.”
