MANILA, PHILIPPINES – A sale ad is 99% promotion speak – dates and discounts. There is typically no time for stories or ideas.
But Lazada is anything but your typical retail brand. Amazing discounts is something you can always rely on Lazada to have. But there is also one more thing you should be able to expect from Lazada – and that is inclusivity.
This is evident in their current Beauty & Fashion Days sale ad. In 15-seconds, the spot is able to deliver a heartwarming message while making us want to add fashion to cart. The message resonated so deeply that only hours upon upload, it has already been viewed tens of thousands of times.
Neil Trinidad, Lazada’s Chief Marketing Officer, knows that love is a message that cannot be contained in just one ad. That is why Lazada marketing efforts are geared towards making Filipinos from all walks of heart feel seen and celebrated.
Lazada really makes our hearts beat.
CREDITS
LAZADA CHIEF MARKETING OFFICER: NEIL TRINIDAD
AGENCY: PUBLICIS JIMENEZBASIC
DIRECTOR: PAUL HALILI
PRODUCER: JULIA TEMPLO
