Campaign Spotlight

Campaign Spotlight: Quarantine Brings Out the Songwriter in Wunderman Thompson Art Director, Launching Film with HIT Productions

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MANILA, PHILIPPINES – The community quarantine is the perfect time for everyone to explore new talents and skills, and such is the case for Wunderman Thompson Senior Art Director Jeb Monge. She traded in her usual Wacom pen for designing to an acoustic guitar to express her own sentiments and capture her personal experience of being confined at home in song. The end result is the original composition of “Dito Lang Ako”, a song that reflects what most of us are feeling at these moments.

 

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This song was used in a heartwarming campaign film from the joint efforts of Wunderman Thompson and HIT Productions to encourage more people to stay inspired during the quarantine period. Launched on May 6 at the 4As Philippines takeover, the video illustrates everything we have to look forward to post-quarantine, and is made up of photos and graphics sourced from the agency employees.

Until then, Wunderman Thompson and Hit Productions urge everyone to express their creativity to get through these challenging times.

 

CREDITS:

WUNDERMAN THOMPSON PHILIPPINES

CEO: Golda Roldan
ECD: Brandie Tan
Deputy ECD: Cristina “Tin” Sanchez
Creative Team: Niño Gupana
Rica Manuel
Jeb Monge
Elaine Catindig
Andy Rivera
Irish Bautista
David Santiago
Animator: Drin Alejandro
Illustrator: Yanna Gemora
Traffic: Lei Gempesaw-Tamayo
Lady Cajanding
Photo Contributors: Isai Martinez
Mico Laeno

HIT PRODUCTIONS

Arranged by Angelo Villegas & Mike Villegas
Guitars by Mike Villegas
Mixed by Daryl Reyes
Special thanks to Vic, Icasas, DJ Brian Cua, Cyril Cabornay, and Sharon Ambas

Partner with adobo Magazine

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