LONDON – HARIBO is supporting its new Fruitilicious product with the latest execution in its “Kids’ Voices” campaign.
Created by Quiet Storm the 30-second film broke on 9th April, for a three month burst on TV, digital and VOD.
The commercial builds on the emotional promise of the HARIBO brand – to “Bring out the Child Inside.”
The ad shows the characters eating the new HARIBO Fruitilicious, which awakens their inner child, resulting in them speaking with kids’ voices to describe the product.
Set in a hotel lift, a variety of adult characters are brought together as they share a pack of HARIBO Fruitilicious. To our surprise, they speak enthusiastically with kids’ voices as they describe the eating sensation.
The spot takes a further unexpected turn when a child, who is also in the lift, interjects to inform the adults that the product they are enjoying actually contains 30% less sugar, which is delivered in a surprisingly deep adult voice.
Hayley Nixon Marketing Manager at HARIBO UK comments: “We know that fans of the brand are eagerly anticipating the next instalment of our ‘Kids’ Voices’ creative and they won’t be disappointed, especially with our new twist! Just like the taste and texture of our new sugar reduced Fruitilicious, this advert is just what you would expect from the HARIBO brand.”
Tanya Faulkner, Managing Director at Quiet Storm said: “Our new film takes place in a lift, one of the most mundane of situations where people rarely want to engage, and shows perfectly how ‘HARIBO Brings out the Child Inside.’ After enjoying HARIBO Fruitilicious each character lets out their happy, playful, even silly side.”
CREDITS:
Creative Director: Trevor Robinson
Creative: Trevor Robinson
Account Director: Miles McWilliam
Agency Producer: Ella Littlewood
Director/ Production Co: Trevor Robinson & Mary-Sue Masson/Quiet Storm
Producer: Ella Littlewood
Editor: David Owen
Post Production: Quiet Storm
Sound Design: Angell Sound
DoP: Michael George
Media planning/buying: Mindshare
