ONTARIO, CANADA – The quarantine and lockdown due to the global pandemic is undoubtedly leaving many people bored at home. If they aren’t working from home or scrambling to learn lessons on the internet or maybe even catch up on a backlog of TV shows, movies, and books, there has been a steady search in things to do just to keep from getting stagnant.
In Canada, creative agency Rethink came up with one such activity on behalf of popular ketchup brand Heinz in the form of a puzzle. It’s not just any puzzle though. All the 570 pieces are of the same color: red. This can be somewhat of a monochromatic nightmare but therein lies the challenge.
“Heinz is known for its iconic slow-pouring ketchup. In a period when everyone has a little more time on their hands and puzzle popularity has skyrocketed, we wanted to help pass the time by connecting the two,” says Brian Neumann, senior brand manager at Kraft Heinz Canada. “We’re always looking to deliver fun, contextually relevant ways to give our consumers a smile, and this ridiculously slow, all-red Heinz ketchup puzzle seemed like the perfect fit.”
The puzzle is being given away in 17 countries, but in Canada, you can visit @Heinz_ca on Instagram and comment on who you want to finish the puzzle with for the chance to get one of 57 puzzles.
“This crisis has been challenging for everyone, but within that, we’ve also found time to escape our culture of busy, and take things a little slower,” shared Mike Dubrick, partner and creative director at Rethink.
