CAMPAIGN SPOTLIGHT: Samsung Shows Unrelenting Family Connections Then and Now
adobo magazine, November 8, 2018 | 8:36am

For over two decades, Samsung Philippines has evolved with the Filipino family, becoming a mainstay in many households. They have helped many people bond over entertainment through its lineup of premium televisions and soundbars that get better each year.

To celebrate this milestone, Samsung TV has released Brothers, a two-minute video that features a heartwarming story of how people can come together. Two brothers take a break from their busy lives to help their father in setting up their new Samsung QLED TV. Things take a nostalgic turn as it brought back the memories of their childhood years and the TVs that grew up with.

As of date, the video has now reached over 3 million views on Facebook with likes reaching over 100,000, which goes to show that the campaign's theme resonated among its viewers that no matter how tech has changed over the years, bond among families remains the same.

Samsung is constantly inspired to understand what families need and want. This empowers the tech giant to continuously engineer human-driven innovations that sets the bar higher for their end-users.

CAMPAIGN SPOTLIGHT: Samsung Shows Unrelenting Family Connections Then and Now

For over two decades, Samsung Philippines has evolved with the Filipino family, becoming a mainstay in many households. They have helped many people bond over entertainment through its lineup of premium televisions and soundbars that get better each year.

To celebrate this milestone, Samsung TV has released Brothers, a two-minute video that features a heartwarming story of how people can come together. Two brothers take a break from their busy lives to help their father in setting up their new Samsung QLED TV. Things take a nostalgic turn as it brought back the memories of their childhood years and the TVs that grew up with.

As of date, the video has now reached over 3 million views on Facebook with likes reaching over 100,000, which goes to show that the campaign's theme resonated among its viewers that no matter how tech has changed over the years, bond among families remains the same.

Samsung is constantly inspired to understand what families need and want. This empowers the tech giant to continuously engineer human-driven innovations that sets the bar higher for their end-users.