Father’s Day is just around the corner and San Miguel Pale Pilsen understands that it’s tough finding the perfect gift for Dad. Instead of the usual tie, picture frame or “Best Dad” trophy, San Miguel suggests you give him something more thoughtful. Like a tie, a picture frame, or a “Best Dad” trophy. Yes, you read that right.
This year, the Philippines’ iconic beer brand is putting a funny twist on these familiar Father’s Day offerings with their limited edition “Unusually Usual Father’s Day Gifts.”
Understanding what fathers would much rather get from their sons, The Unusually Usual Father’s Day Gifts turn these classic fathers’ day novelties into something they would much rather have: A nice cold San Miguel Pale Pilsen.
The Beer Tie, which will keep daddy looking dapper and debonair also doubles as a depository of San Miguel Pale Pilsen beer which he can enjoy at his leisure.
The Beer Frame not only holds memories of you and dad, but also holds a serving of refreshing San Miguel.
And finally, the Beer Trophy is a “Best Dad In The Universe” trophy which secretly houses an ice cold bottle of award-winning San Miguel Pale Pilsen.
The Unusually Usual Father’s Day Gifts were launched with a film depicting both the less-than-excited reactions of dads to the gifts they usually get, and the enthusiasm with which they received the reinvented versions. Both the film and gifts were designed by McCann Worldgroup Philippines.
The Unusually Usual Father’s Day Gifts are initially available via a promo offer on San Miguel’s social media page. To participate, click the video and see the mechanics at the end of the film.
The promo also encourages the younger generation to share a moment with their fathers. A cool gift, a cold beer and a hearty laugh that fathers and sons/daughters can share for years to come. #walangiwanan
CREDITS:
Agency: McCann Worldgroup Philippines
Client: San Miguel Pale Pilsen
Creatives: Reggie Taganahan, RJ Alfonso, NJ Mijares, Meck Besinga, Marlon Borreo, Maan Bautista, Joe Dy
Account Management: Joms Robles, Mitzie Lim-Nacianceno
Planners: Miguel De Leon, Earl Javier
Marketing Team: Bea Totanes, Nelson Elises, Menlou Bibonia
Director: Marius Talampas
Production House: Arcade
Producer: Jho Moya
Audio Production: Loudbox Studios
