Campaign Spotlight: Save the Children urges Christmas Jumper Day participants to ‘Please wear responsibly’
adobo magazine, November 8, 2018 | 10:56am

LONDON - Save the Children is reminding people that Christmas Jumper Day is coming again this December with a humorous ad, created by adam&eveDDB, warning that the garments must be worn responsibly.

To demonstrate why, we see three people who haven’t fully thought through their commitment to Christmas Jumper Day. One is a fitness instructor who attempts to teach a spinning class wearing a particularly fluffy, tinsel-y number; another is a dentist who is oblivious to how her jumper, with its 3D carrot nose, might come between her and her patient; the last is a policeman who has worn his fabulous, light-up ‘ho ho ho’ jumper on a stakeout. ‘Save the Children’s Christmas Jumper Day is back,’ says the voiceover. ‘Please wear responsibly.’ 

The ad finishes with a callout for people to request fundraising packs by visiting the dedicated christmasjumperday.org website and signing up.

The ad breaks on 5th November and is running across TV, OOH, press and radio.

Vicky Fallon, Campaign Fundraising Director at Save the Children, said: “While there’s a very serious intent with all our fundraising, we love how people embrace the fun and silliness of Save the Children’s annual Christmas Jumper Day, and we love how adam&eveDDB have captured this in their ‘Please wear responsibly’ campaign. For you, it’s just £2 and a lot of fun but the more you raise, the more we can give children in the world’s toughest places a better future.”

Mat Goff, Joint CEO, at adam&eveDDB, said: “Bring on Christmas and bring on Save The Children’s Christmas Jumper Day. Just remember to wear yours responsibly on the big day.”

Christmas Jumper Day takes place this year on Friday 14 December. People are encouraged to don their brightest Christmas jumper – the tackier the better – and donate £2 towards Save the Children to support their fight for children’s futures, making sure they survive, get protection when they’re in danger, and have the chance to learn. 

Watch the full video here: 

 

Credits

Client: Save the Children

Brand: Save the Children

Project name: Christmas Jumper Day, Please Wear Responsibly

Client:

Laura Solomon - Senior Brand Manager
Sarah Button-Stephens - Senior Campaign Fundraising Manager 

Brea Thibodeau - Campaign Fundraising Manager

Group Executive Creative Director: Ben Tollett

Chief Creative Officer: Richard Brim

Creative Director/s: Colin Booth & Ben Stilitz

Agency producer: Brittany Littlewood

Planners Ben Worden, Sara Keegan

Business Director: Flemming Lerche

Account director: Max Sullivan

Account manager: Rosa Aaronovitch

Designer/Typographer: Nadine Fer

Media agency: JAA

Media planners: Tom Brown, George Gwilliam

Production Company: Biscuit Filmworks UK

Director: Jeff Low 

Executive Producers: Rupert Reynolds-Maclean and Hanna Bayatti

Producers: Kwok Yau & Toby Courlander
Production manager: Matt Bulaitis 

DOP: Fredrik Backar 

Production designer: Sam Tidman

Edit house – Work Editorial

Editor: Saam Hodivala

Post production: The Mill

Producer: Dan Crozier

Colourist: James Bamford

Online: Paul Wratten 

Audio post production: Factory

Engineer: Mark Hills

Campaign Spotlight: Save the Children urges Christmas Jumper Day participants to ‘Please wear responsibly’

LONDON - Save the Children is reminding people that Christmas Jumper Day is coming again this December with a humorous ad, created by adam&eveDDB, warning that the garments must be worn responsibly.

To demonstrate why, we see three people who haven’t fully thought through their commitment to Christmas Jumper Day. One is a fitness instructor who attempts to teach a spinning class wearing a particularly fluffy, tinsel-y number; another is a dentist who is oblivious to how her jumper, with its 3D carrot nose, might come between her and her patient; the last is a policeman who has worn his fabulous, light-up ‘ho ho ho’ jumper on a stakeout. ‘Save the Children’s Christmas Jumper Day is back,’ says the voiceover. ‘Please wear responsibly.’ 

The ad finishes with a callout for people to request fundraising packs by visiting the dedicated christmasjumperday.org website and signing up.

The ad breaks on 5th November and is running across TV, OOH, press and radio.

Vicky Fallon, Campaign Fundraising Director at Save the Children, said: “While there’s a very serious intent with all our fundraising, we love how people embrace the fun and silliness of Save the Children’s annual Christmas Jumper Day, and we love how adam&eveDDB have captured this in their ‘Please wear responsibly’ campaign. For you, it’s just £2 and a lot of fun but the more you raise, the more we can give children in the world’s toughest places a better future.”

Mat Goff, Joint CEO, at adam&eveDDB, said: “Bring on Christmas and bring on Save The Children’s Christmas Jumper Day. Just remember to wear yours responsibly on the big day.”

Christmas Jumper Day takes place this year on Friday 14 December. People are encouraged to don their brightest Christmas jumper – the tackier the better – and donate £2 towards Save the Children to support their fight for children’s futures, making sure they survive, get protection when they’re in danger, and have the chance to learn. 

Watch the full video here: 

 

Credits

Client: Save the Children

Brand: Save the Children

Project name: Christmas Jumper Day, Please Wear Responsibly

Client:

Laura Solomon - Senior Brand Manager
Sarah Button-Stephens - Senior Campaign Fundraising Manager 

Brea Thibodeau - Campaign Fundraising Manager

Group Executive Creative Director: Ben Tollett

Chief Creative Officer: Richard Brim

Creative Director/s: Colin Booth & Ben Stilitz

Agency producer: Brittany Littlewood

Planners Ben Worden, Sara Keegan

Business Director: Flemming Lerche

Account director: Max Sullivan

Account manager: Rosa Aaronovitch

Designer/Typographer: Nadine Fer

Media agency: JAA

Media planners: Tom Brown, George Gwilliam

Production Company: Biscuit Filmworks UK

Director: Jeff Low 

Executive Producers: Rupert Reynolds-Maclean and Hanna Bayatti

Producers: Kwok Yau & Toby Courlander
Production manager: Matt Bulaitis 

DOP: Fredrik Backar 

Production designer: Sam Tidman

Edit house – Work Editorial

Editor: Saam Hodivala

Post production: The Mill

Producer: Dan Crozier

Colourist: James Bamford

Online: Paul Wratten 

Audio post production: Factory

Engineer: Mark Hills