Zurich, Switzerland – Serviceplan Suisse have created an edgy print campaign for DillySocks, photographed by acclaimed Swiss photographer Jonathan Heyer. Wearers of the eye-catching socks from Swiss start-up DillySocks have indisputably great taste. And having great taste is a wonderful thing – with a couple of exceptions.
This was the inspiration for Serviceplan Suisse’s campaign, which humorously showed that it’s not always easy having a fabulous sense of style. Because the brightly coloured DillySocks stand out. So much so that even Father Christmas found himself in difficulties, and there are a few other situations where things could quickly head south as well.The campaign featured three themes for both static and moving advertising media. Renowned Swiss photographer Jonathan Heyer was the man making things happen behind the lens.
The campaign appeared on posters, and in social media ads and cinemas. And because DillySocks make the perfect Christmas gift, the campaign also featured a sales promotion to herald the start of the Christmas shopping season.
Credits:
Client: DillySocks
Sean Pfister -Co-Founder
Sophie Witte – Head of Marketing & Growth
Agency: Serviceplan Suisse
Raul Serrat – Executive Creative Director
Nicolas Vontobel – Creative Director
Michael Kathe – Creative Director
Hanning Beland – Art Director
Marietta Mügge – Copywriter
Peter Liptak – Copywriter
Alexandra Hofmänner, Aline Litchenhaus (Beratung), Pam Hügli (Gesamtverantwortung)
Photographer: Jonathan Heyer
Film GmbH – Fotograf
ALL IN Production GmbH: Dhondup Tersey + Aliza Eva Berger (Producer), Katerina Carambellas (Hair + Make Up), Alessandro Fischer, Elias Gmünder, Sebastian Heeb, Letizia Marco (Photo-Assistant); Pixelpolish Stephan Riederer (Bildbearbeitung)
