HONG KONG – Shangri-La Hotels and Resorts have announced the global launch of their UGC (User Generated Content) campaign #MyShangriLa. The campaign invites passionate explorers and travelers to capture and share photographs of their unique ‘Shangri-La’ moments.
“Shangri-La to us is both a feeling as well as a place. It’s about an unexpected moment of happiness – of ‘paradise’ – that can happen to anyone at anytime, anywhere,” said Anthony Wong, Executive Vice President, Brands, Shangri-La. “We taste it at our favourite table. We hear it in a child’s laughter. We discover it in our travels. In today’s uncertain world, we believe it is important that we do not forget that life is full of moments of joy – of ‘Shangri-La’. In our hotels and resorts, we strive to go the extra mile to connect our guests with their own Shangri-La, through our thoughtful service that comes from the heart.”
Participants are invited to share images of what their own ‘Shangri-La’ looks like on Instagram with #MyShangriLa and @shangrilahotels, and on Weibo with hashtag #我的香格里拉#, @ 香格里拉酒店集团 or upload them on www.shangri-la.com/
Prizes include 10,000 Golden Circle Award Points each month and a 2-night getaway inclusive of flights to one of 10 Shangri-La destinations of their choice.
Matt Nisbet, Ogilvy’s Co-Executive Creative Director, Hong Kong added: “#MyShangriLa is the ideal platform for Shangri-La to inspire and connect with the Insta-generation of travellers who love discovering and sharing their surprising moments of joy. The great thing is, we all have our own, unique moments of Shangri-La, so we can’t wait to see a truly diverse mixture of images from all over the world that capture this feeling.”
#MyShangriLa is an always-on platform to inspire and connect with the Insta-generation of travellerswho love discovering and sharing their surprising moments of joy. Thus far the campaign has seen a truly diverse mixture of images from all over the world that capture a feeling of joy, whenever and wherever it happens.
Shangri-La Hotels and Resorts, an iconic flagship brand of the Shangri-La Group, currently operates over 80 deluxe hotels and resorts with a room inventory of over 35,000. Renowned for its distinctive Asian hospitality, the Company has properties in Australia, Canada, mainland China, Fiji, France, Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, Mauritius, Mongolia, Myanmar, Philippines, Singapore, Sri Lanka, Sultanate of Oman, Taiwan, Thailand, Turkey, the United Arab Emirates and the United Kingdom. The group’s award-winning Golden Circle loyalty programme extends to all properties of Shangri-La Hotels and Resorts worldwide. For more information, visit www.shangri-la.com.
Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across more than 120 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brands needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partner ships. Ogilvy is a WPP company (NASDAQ: WWPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.
