NEW YORK, USA — The United Nations Framework Convention on Climate Change (UNFCCC) and Creative as a Service (CaaS) business Shuttlerock have announced a partnership to drive awareness of the devastating effects of climate change via a series of poignant online campaigns.
Through Shuttlerock’s “Creative for Good” initiative, which supports charities and non-profit organizations in digital marketing efforts, UNFCCC is equipped with creative assets to communicate its climate change messaging in a series of digital campaigns. By deploying powerful and optimized creative executions to a global audience in multiple languages across Instagram, Facebook, and Twitter, the non-profit hopes to raise awareness and drive action.
The UNFCCC began its creative journey with Shuttlerock in March of this year and to date has produced a total of 117 unique pieces of creative to be used in communicating their climate change efforts.
UNFCCC Digital Communications Officer Michael Seckler said, “Shuttlerock’s Creative for Good program has enabled us to significantly increase our multimedia output, providing us with high-quality creative that we can deploy at key moments, such as climate conferences.”
Operating via a subscription model, the CaaS solution provider has revolutionized the creative production process. This has empowered brands and marketers to get all the creative they need without having to compromise on quality, cost, speed, or scale.
By offering their creative services pro-bono to eligible charities and non-profit organizations, Shuttlerock’s “Creative for Good” initiative is geared towards providing access to world-class technology and services to organizations focused on making a positive impact on society and the planet.
“The creative provided by Shuttlerock has enabled us to quickly launch campaigns and raise awareness of the global impacts of climate change. For example, we can have one campaign that speaks to how climate change is disrupting the food supply chain in the Latin America/Caribbean region, a second outlining the renewable energy potential in Africa, and another that explains the enormous difference between 1.5°C and 2°C of global temperature increase. The Creative for Good initiative helped us to reach more people with information about the climate crisis and the actions we need to take this decade to avoid the worst impacts,” said Michael.
Shuttlerock’s “Creative for Good” initiative is part of its commitment to the Pledge 1% movement, where companies donate 1% of their time, product, profit and/or equity to support and accelerate the progress of mission-driven organizations.
CEO and Founder of Shuttlerock Jonny Hendriksen said, “We are incredibly proud that we’ve grown Shuttlerock to a place where we can start giving back to our people, our communities, and our planet. ‘Creative For Good’ is the first step in our long-term commitment to driving positive change. With the world facing incredible challenges now and in the future, it is on us to do everything we can to make a difference in any small way we can.”
