PARIS, FRANCE– KFC France’s latest OOH and digital campaign “Unalike,” created by Sid Lee Paris is showing that no two real chicken nuggets are alike.
Highlighting the uniqueness of its real tenders, each of the outdoor posters features a single tender and when positioned side by side, amplify the diversity of the tenders’ breading, shapes, and sizes.
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With over 200 visuals created for the campaign, KFC is challenging its customers to find two identical tenders.
“Unalike” was released in August 15, and visualizes the realness of KFC’s tenders vis-à-vis its competitors’ nuggets while also communicating about the brand’s authentic cuisine.
