TAGUIG – In a sea of tributes to mothers this #NationalSuperMomsDay, SM Supermalls wanted to remind everyone that #SuperMomDeservesABreak too. And what better way to do so than showing the world what a day without mom looks like.
WWMD (What would Mom do?) follows the story of four fathers as they experience for themselves what a day in SM with the kids is like sans mom. Released on May 9 on YouTube and May 10 on Facebook, WWMD is directed by Zig Marasigan of Indie.Go.
“As with all SM Moments videos, we always look for a very strong insight. An insight that will make people feel something or remind them about their own moments in SM,” said Jonjon L. San Agustin, SM Supermalls Senior Vice-President for Marketing.
“We felt that Tribal best captured a very relatable insight and transformed it into a story that goes against the tide of emotionally charged videos. When they said a Mother’s Day video without moms, I knew we had something different,” continued San Agustin.
Watch the full video here:
Agency: Tribal DDB
Creatives:
Dan Pambid – Creative Director
Angelo Borja Reyes – Associate Creative Director
Tal Tantuico – Associate Creative Director
Randy Baraceros – Art Director
Toby Kabatay – Copywriter
Accounts:
Diane Chua – Managing Director
Rica Garcia – New Business Director
Production:
Adi Lopez – Executive Producer
Indie.Go Media – Production House
Zig Marasigan – Director
Client: SM Supermalls
Jonjon San Agustin, Senior Vice President for marketing
Grace Magno, Vice President for Advertising
Karla Marie Peñalba, Assistant Vice President for Creatives
Ana Loren Ramirez-Rivera, Assistant Vice President for Digital and Media
Rose Jabeguero-Rodillo, Senior Marketing Manager for Family Segment
Rodessa Go-Sinson, Senior Marketing Manager for Advertising
Monique Lara Sayo, Marketing Officer for Family Segment
