MANILA – Smart Communications, Inc. has just launched their newest campaign called #ExperienceGreatness, this time with a 45-second ad made by Dentsu Jayme Syfu that is sure to catch the attention of gamer girls and boys.
The ad features one of the most popular mobile games in the Philippines, Mobile Legends: Bang Bang. The video starts with one of the heroes in the game, Badang, who supposedly did its hero ‘intro’ animation from the game, but wasn’t summoned for a battle.
The video then transitioned to a man, who by the looks of it was the player of the game, but was experiencing some trouble in connection due to his mobile network internet.
But when switched with Smart’s LTE, different characters from the game finally engages in a battle including his own.
In a country as connected as the Philippines, people take their internet connection seriously, especially in when playing mobile 5 vs. 5 online battle arena games. The ad just goes to show how a reliable network can be one’s saving grace during an intense round.
Credits:
Creatives: Jerry, Biboy, Kaye, Darlene, Arielle, Jasmine
Accounts: Bonat, Lieza, Ina
Producers: Lester Parulan, Cat Sy
Directors: Mike and Nick
Prod House: Arcade Film Factory
Audio House: Hit Productions
