LONDON, UK — ‘Chasing Storms’, a stunning film directed and created by Sophie Muller in collaboration with creative director Sarah Burton, brings the Alexander McQueen Spring/Summer 2022 collection to life. Award-winning director & visual artist Sophie Muller worked closely with Sarah Burton, creative director of Alexander McQueen, on the SS22 film inspired by storm chasing, which is also the theme running through the ‘London Skies’ collection.
The Sui Generis casting of models by Jess Hallett moves against the very backdrop that inspired the clothes they are wearing. They are unique but unified by the magnificence of the sky above them.
Alexander McQueen Creative Director Sarah Burton says: “I love the idea of embracing the mystery and unpredictability of the sky, the fact it is always moving, always changing. I look out over London from our studio where the views are incredible and represent our home throughout history: from St Paul’s Cathedral to the London Eye. The sky against which those familiar monuments appear may be calm and restorative at times and menacing at others. For me, the tension between the two is extremely inspiring. It also evokes the paradoxes that have always been at the heart of Alexander McQueen.”
PRETTYBIRD Co-Founder and Executive Producer Juliette Larthe comments: “Sophie used handcrafting film shooting and developing techniques combined with state of the art technical cameras to create the revisionary films for Sarah Burton, Sophie brought long-time collaborator, filmmaker Ben Rivers and Cinematographer Rina Yang with her, which gave her the tools to create a singularity of vision for the collection that Sarah created for this season. Sophie captures the models, garments, and skies in a series of films that embody the artistry, passion, and power that Alexander McQueen has been synonymous with since inception, and that Sarah has harnessed to create a global culture with a singularity unmatched by another British creative director/designer aside from Dame Vivienne Westwood. It was wonderful to be involved and collaborate with Gainsbury & Whiting, who are unparalleled in their conceptions and executions of McQueen shows.”
Sophie Muller is an award-winning visual artist signed to the PRETTYBIRD roster, whose music videos, brand work, album covers, and films of live tours have made her among the most prominent directors in the world today. During a prolific career dating back to the 1980s when she directed music videos of iconic musicians including the Eurythmics and Sade, Muller has directed more than 300 music videos with artists including Rihanna, Radiohead, Gwen Stefani, Beyoncé, Coldplay, and Kylie.
As well winning a Grammy Muller has been awarded multiple MTV and CMT awards, a Brit Award, a Music Week Award, and the MVPA Director of the Year Award. Her recent career has expanded into commercials and TV campaigns for global clients including Lexus, Mastercard, L’Oreal, and Reebok.
https://prettybird.co/eu/talent/creatives/sophie-muller/work/alexander-mcqueen-ss22-chasing-storms/
CREDITS:
Chasing Storms
A film by Sophie Muller
Commissioned by Sarah Burton Creative Director Alexander McQueen
Chief Communication & Marketing Officer: Paolo Cigognini
Global Digital Communications Director: Calandra Caldecott
Head of Production: Judith Paternoster
Producer: Becs Rainey
Production Coordinator: Aliia Galimova
Director: Sophie Muller
Executive Producer: Juliette Larthe
Line Producer: Benji Landman
Production Coordinator: Joss George-Gilbert
Director of Photography: Rina Yang
Director of Photography: Ben Rivers
Music Director: John Gosling
Casting Director: Jess Hallett
Stylist: Camila Nickerson
Hair Stylist: Guido Palau
Makeup Artist: Lucia Pieroni
Makeup Assistant: Shelley
Nail Artist: Ama Quashie
Nail Assistant: Emma Thorne
Nail Assistant: Aliyah Johnson
1st AD: Clara Paris
Steadicam: Junior Agyeman
AR Steadicam: Josh Brooks
Steadicam: Beau Pritchard-James
Focus Puller: Kate Molins
Focus Puller: Barney Batchelor
Focus Puller: Cat Scarpellini
Steadicam Focus Puller: Jason Dulley
Steadicam Grip: Osian Kingston
Steadicam Grip: Vis Sopjani
Camera Operator: Barney Piercy
Clapper Loader: Sabina Claici
Clapper Loader: Charlotte Croft
Clapper Loader: Kairo Jones
Camera Trainee: Louise Tse
2nd AD: Chris Riley
Runner: Tyler Moore
Runner: Mel Wanjala
Runner: Zoe Bradley
DIT: Luke McCarthy
DIT: Anton Bastuber
DIT Assistant: Camille Marchand
Video Playback: Cosmin Nistor
Video Playback: Simon Smith
Video Playback: Alan Andrade
Timelapse: Micci Bamford
Gaffer: Paul Sallent
Electrician: Simon Beach
Electrician: Luca Rizzardi
Editor: Sophie Muller & Andrew Morrow
PRETTYBIRD UK PR: Lee Sharrock
Show Production Company: Gainsbury & Whiting
Show Creative Consultant : Samantha Gainsbury
Show Executive Producer: Anna Whiting
Show Head of Production: Dee Patel
Show Senior Line Producer: Lucy Hunt
Show Unit:
Showspace Lighting Designer: Manolo
Gaffer: Freddie Bonfanti
