MANILA, PHILIPPINES – Despite an incredibly tough 2020, there’s still so much to be thankful for. Like the tireless healthcare workers battling the pandemic. This holiday season, show appreciation for them through the SPAM® Gift and Give initiative.
SPAM® Brand and BBDO Guerrero have launched an online shop, spamgiftandgive.com, where you can buy SPAM® shirts, caps, hoodies and collectibles as gifts with proceeds going towards donating 12,000 meals to partner hospitals. For every P35 spent at the site, Hormel will donate one meal to a frontliner.
Every week, the SPAM® food truck delivers meals to a different hospital: the National Kidney and Transplant Institute, Santa Ana Hospital, Philippine General Hospital, UERM Memorial Medical Center, and East Avenue Medical Center. And from these hospitals, the brand also selects a hero of the week. SPAM® Brand will share with its social media followers what keeps that healthcare worker inspired and motivated. The first hero of the week is Alex Nacion of East Avenue Medical Center. He tells us about the importance of recognition.
“Ang simpleng bagay na pagbibigay pugay sa mga health workers at sa mga ibang frontliners, napaka halaga sa amin na yun.. .na-appreciate kami…maraming salamat tulad dito sa SPAM® (Brand) …Sa maliit na mga bagay na ito, dito kami huhugot ng inspirasyon para ipagpatuloy ang paglalaban.” (The simple act of giving honor to health workers and other frontliners, it’s a big deal to us…to know that we are appreciated. Thank you, SPAM® (Brand). It’s from these little things that we get inspiration to continue the fight.)
Jaynee Dykes, Senior Brand Manager for Hormel Foods International Corporation adds, “Christmas is the season of giving. And with this project, SPAM® Brand Gift and Give, the makers of the SPAM® Brand are offering people the chance to give gifts to their loved ones while delivering fresh, hot meals to 2020’s greatest heroes, healthcare workers. And we hope this inspires to spread cheer but also to help people stay safe during the holidays.”
To know more about SPAM® Gift and Give, follow @SPAMBrandPH on IG and FB. Or visit spamgiftandgive.com.
