LONDON, UK — Ocado Retail, the world’s largest dedicated online grocery retailer, is launching an advertising campaign for the rapid grocery delivery service Zoom by Ocado, which will appear until September 18, 2022.
The new 360 campaign, devised by St. Luke’s, takes a fresh, fun take to Zoom by Ocado which offers an unbeatable range of over 10,000 products – delivered at incredible speed, for the London area.
The 30-second ad features fun humanized, animated grocery items wearing motor-cycle helmets lining up to get to destinations quickly, retaining freshness. The voice-over uses rhyming couplets to introduce “controversial pizza toppings (pineapple)”; “or that extra kick to get your tongue popping (chilies)”; to “something to make your porridge less bland (raspberries).” The endline is “Zoom by Ocado – the speedy grocer app with mountains of choice.”
Zoom by Ocado targets Londoners who can opt for delivery within 60 minutes or select a one-hour time slot; and showcases the online retailer’s incredible range at great prices and value. The campaign will appear across VOD, OOH, DOOH, social and digital display, with media planning and buying, through location marketers Pintarget.
Zoe Hannah, senior customer lead for Zoom by Ocado said, “Zoom by Ocado is a rapid delivery service, which doesn’t compromise on choice– it includes Ocado’s own-label ranges, M&S branded lines, and hyper-local suppliers. We’re set apart from the competition by our mountainous range of over 10,000 products to choose from, delivered in under 60 minutes. We are hugely excited to showcase this fantastic proposition in this fun interpretation of speedy groceries. We hope that our new campaign brings a smile to Londoners’ faces this summer.”
Alan Young, CCO of St. Luke’s added, “Ocado’s unique range of produce and branded products make this an ideal opportunity to add a playful personality to the Zoom by Ocado campaign. We hope the humorous portrayal of fast-moving items such as pineapples in safety helmets and the rhymes are a memorable and human connection to the new delivery service.”
CREDITS:
Advertiser: Ocado
Client: George Dean – Head of Zoom by Ocado
Zoe Hannah- Senior Customer Lead
Jess Ely- Senior Marketing Executive
Campaign Title: Zoom by Ocado
Campaign Launch Date: 1 June 2022
Creative Agency: St. Luke’s London
Chief Creative Officer: Alan Young
Creative Partner: Julian Vizard
Creatives: Alexandria Bailey & Joaquin Olascoaga
Head of Photography & Illustration Daniel Moorey
Agency Producer Dee Antoniou
Agency Planners: Tara Ellis
Business Director: Rosie Gilligan
Account Director: Chloe Boothby
Account Executive: Hettie Shirtcliffe
CG Artist: Richard Green
Director/Production Co: Richard Green/Loop Corp
Post Production: Richard Greenwood @ Bubble TV
Sound Design: Chris Southwell @ Bubble TV
Designer: Pete Mould
Media planning/buying: Pintarget
Senior Client Executive: Ginny Childs
Client Director: Vanessa Lenton
