SINGAPORE – Standard Chartered Bank has launched a brand campaign that reinforces the importance of global trade and the Bank’s role in driving it.
The campaign uses an animated film to illustrate a complex issue in a relatable and relevant way – allowing for audiences anywhere to understand the power of global trade.
https://www.youtube.com/watch?v=XKMBmDZaMVo
Watch the Standard Chartered Global Trade film here: https://youtu.be/XKMBmDZaMVo
The animated stop motion film tells a charming story of two villages that accidentally chance upon each other’s egg and rice trade, and by default, discover the celebrated and much – loved egg fried rice dish.
Standard Chartered’s global creative agency TBWA\Singapore created and produced the film with renowned stop motion animation director Mark Waring who is behind animated films ‘Corpse Bride’ by Tim Burton and ‘Isle of Dogs’ by Wes Anderson.
To create this film with stunning effect, all animated characters were sculpted, moulded and handmade along with handcrafted models and detailed sets built from scratch.
https://www.youtube.com/watch?v=p1OomIraEEE
Watch ‘Behind the Scenes’ here: https://youtu.be/p1OomIraEEE
The film’s primary message reflects the Bank’s beliefs that the world is a better place when we exchange what we have, but also reinforces its’ commitment to driving global trade, even in these uncertain times.
The film supports Standard Chartered’s global brand platform and brand promise Here for good, ensuring that the Bank can be a force for good by promoting economic activity that makes a positive impact in the world.
Said Emma Sheller, Global Head of Brand and Marketing, Standard Chartered: “This animated tale sends a great message that without trade, there are so many wonderful things we would all miss out on. It is an authentic way of delivering the impact of what Standard Chartered has been doing for more than 160 years to enable trade across the globe.”
Said Andy Grant, TBWA\Singapore, Executive Creative Director: “Amazing things are created when we come together. We wanted to portray the advantage of global trade with a human story that delivers a powerful message, in an inspiring and uplifting way.”
The Campaign launches across global social and media channels.
Agency Credits:
Executive Creative Director: Andy Grant
Global Creative Directors: Perry Essig, Asheen Naidu
Senior Art Director: Franziska Krüger
Senior Copywriter: Anne-Marie Brandner
Global Business Lead: Melissa Hill
Group Brand Director: Benoit Freyburger
Brand Director: Ash Chaudhry
Brand Managers: Rachael Wong, Faith Pang
Brand Executive: Priscilla Lim
Chief Strategy Officer: Robin Nayak
Strategy Director: Michele Bouquet
Content Creators: Danial Khalis, Akanksha Nair, Widad Ismail
Executive Producers: Haydn Evans, Sariyanti Sannie
Producers: Fiona McGregor, Joelle Goh
Production Companies: Passion Pictures, Sixtoes TV,
Director: Mark Waring
Production: Passion Pictures
Director: Mark Waring
Executive Producers: Belle Palmer, Debbie Crosscup, Graham Pryor
Head Of Production: Mike Turoff
Producer: Paige Sullivan, Adriana Wong, Carlos Zalapa
Animation: Passion Animation Studios
Head Of CG: Jason Nicholas
VFX Supervisor: Dave Walker
Passion Pipeline TD’s: Javier Edo, Yanti Suryati
Art Direction: Alexandra Walker
Character Design: Crystal Kung/ Reuben Mcnaughton/ Ronnie Mitchell
Environment Design: Tulips & Chimneys
Concept Art: Tulips & Chimneys
Storyboard Lead: Barry Reynolds
Animatic Editors: Kingsley Bailey/ Daniel Budin
Co-Ordinators: Roxy Sibilski
Compositors: Andre Bittencourt, Valeria Romano, Sergei Soley, Daniel Lopez, Eric Venti, Matheus Lacava
Cg Modelling & Texturing: Ian Brown
Lighter: Simon Brown
SFX: Filipe Alcada, Colin Peret, Darlene Buttner,David Berrocoso
DMP: Jakub Gryglicki, Ronnie Mitchell, Christian Mills, David Gibbons
Layout: Idris Honor, David Burtle
Editor: Kingsley Bailey
Stop Motion Shoot
Studios: Arch Film Studios
Studio EP: Andy Gent
Studio Manager: Lisa Hill
DOP: Malcolm Hadley
Principle Animators: Tobias Fouracre, Steve Warn, Andy Biddle
Puppet Rigger: Andre Neemann
Puppet Maintenance: Josie Corben/ Ciara Mcclean
Art Department: Marina Ralph/ Mick Chippington
1st AC: Mark Swaffield
Motion Control Operator: Stuart Galloway
Gaffer: Tim O’ Connell
Spark: Bruno Inacio
Runner: Nancy Duval-Smith
Post Production: Universal Production Partners
Colorist: Simona Cristea
Color Producer: Claudia Burns
Grading Facilities: Coffee & TV
Finishing House: Stone Dogs
3D Printers: Arch Model Studios
Motion Control Supplier: Justin Pentecost @ Portable Motion Control
Music: Soviet Science
