Hong Kong – Standard Chartered Bank (Hong Kong) Limited repurposes an earlier campaign ‘Invest From Home. Bank From Home’ to remind the people of Hong Kong to remain vigilant as the city begins to ease restrictive measures due to no new local cases of COVID-19 reported in two weeks.
The film, created by TBWA\Hong Kong, has been overlaid with a new voiceover emphasising COVID-19 preventative measures, including; wearing masks, staying home if feeling unwell, social distancing and being aware of the breaking COVID-19 news headlines. The original film shared the story of a family whose financial and investment needs were met using the bank’s digital services from home allowing them ease of mind they could stay home and stay safe.
Esmond Mok, Regional Head, Corporate Affairs, Brand and Marketing, Greater China & North Asia, Standard Chartered said, “In keeping with our brand promise to be ‘Here for Good’, particularly in times of adversity, we want to share a positive message that is specific to the pandemic and yet integrate with the brand in a meaningful way.”
“Being in a position to quickly and efficiently turn timely content around to drive relevance for our clients is imperative. We are pleased BOLT, our in-house filmmaking studio, was up for the challenge.” said Jan Cho, Managing Director of TBWA\Hong Kong.
With social distancing measures relaxing gradually, people are naturally becoming more relaxed when it comes to abiding by preventative measures. While the virus is still very prevalent and the vaccine is far from ready, a second wave is plausible if people are less cautious. Persistence in being vigilant is key to keep the virus at bay, according to the medical authorities.
“Although the film is designed to be educational, the refreshed voiceover is purposely low-fi adding an element of lighthearted humour.” commented Jerome Ooi, Executive Creative Director, TBWA\Hong Kong.
Watch the original commercial
Agency Partners: TBWA\ Hong Kong handles the ideation and creative development BOLT\ by TBWA handles the film production Carat Hong Kong & iProspect Hong Kong handle the media placement
