GOTHENBURG, SWEDEN – Although climate change is one of the most pressing issues of our times, trust in institutions remains low. Göteborg Energi, a municipal energy company owned by the citizens of Gothenburg, has been working to make the city a more sustainable place to live in.
To start a shift in thinking and its residents’ perception of sustainability, marketing and advertising firm Stendahls decided to show that Göteborg Energi has the muscles to take action on a system level and start a conversation about the initiatives they are doing in a simple and comprehensible way in their latest outdoor campaign:
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Credits:
Client: Göteborg Energi (Energy Company)
Agency: Stendahls
