STUTTGART, GERMANY – As Mercedes-Benz expands its green power portfolio, it releases a new film that sets the stage for the switch to 100% green electricity sourcing for production. Their green power mix is to be derived from a combination of solar, wind, and hydro power.
Mercedes-Benz uses cinematic homage to the wind to showcase the message that, as of 2022, it will use electricity drawn entirely from renewable energy sources for factories owned and operated by Mercedes-Benz AG.
https://www.youtube.com/watch?v=7fqI5-occgI
Since the invention of the automobile in 1886, Mercedes-Benz has been engaged in an ongoing battle with the wind to improve the aerodynamics of its vehicles and thereby reduce fuel consumption and emissions. With the use of green electricity in its production facilities, this power struggle now transforms into a positive partnership.
In the film, the wind turbine, which symbolizes renewable energy, and the Mercedes star, the three points of which look very much like rotor blades, come together. With the help of light and smoke, the wind turbine transforms into the Mercedes-Benz logo. It creates an imposing brand installation that can be seen from miles away.
“The continuous reduction of our carbon footprint is a key part of our commitment to sustainable mobility. There are a variety of measures for this in all areas of the company. One of them we have staged emotionally with this film in order to illustrate this brand promise to our customers and fans.”
CREDITS
Idea, concept and execution: Publicis Emil, Berlin
Film production: MJZ LTD UK, London
Online: Publicis Emil, Berlin
Production stills: RECOM FILM GMBH & CO. KG, Stuttgart
Music Title: Come Together
Performed by: Lauren O’Connell
Writers: John Lennon, Paul McCartney
Sub-Publisher: Sony Music Publishing (Germany) GmbH
