ASIA-PACIFIC – SINGAPORE, MAY 30, 2011 – Integrated creative agency iris Singapore has appointed Clarence Chiew as its new deputy creative director. Chiew joins from JWT Singapore, where he was associate creative director, and will take up the position in June reporting in to creative director Subha Naidu.
Chiew will be responsible for helping to drive the agency’s creative profile in the region, working across iris’ broad client list, which includes clients such as Sony Ericsson, adidas, Johnnie Walker, Heineken, Tiger Beer, Sony and Audi. During his career, he has been involved in developing global, regional and local campaigns for a range of clients including HSBC, Lux, Bayer, Silkair and the Economic Development Board of Singapore, and has won a number of industry awards including three Cannes Gold Lions, an EFFIE and a Gold Pencil.
Subha Naidu, creative director of iris Singapore, said: “Clarence is a man of many, many talents. Merging great ideas with new technology, crafting beautiful copy as well as being a creative leader are all in a day’s work. What’s not in a day’s work is his passion for authentic Andalusian Flamenco dance, which will undoubtedly push our presentation abilities to the next level. It’s a real honour to have him join our gang, hola Clarence.”
Chiew said: “If you look around the industry today, you’ll find all sorts of agencies: creative, media, PR, digital.. the list goes on. In iris, I see an agency that defies categorization by their talent, their work and their independence. I feel humbled that they find me as ill-fitting as they are.”
Prior to joining JWT in 2006, rising through the ranks of senior copywriter and creative group head to associate creative director, Chiew was copywriter for communications agency 10AM from 2003 and prior to that worked at Crush and Orange Interactive.
In the past two years, iris’ Singapore office has grown from 25 to 70 people and earned itself a reputation as one of the most successful agencies in the region. Recent creative campaigns by iris Singapore include ‘Climacool Ride’ and ‘All24’ for adidas and the new launch of STR bottle for Heineken.
