CAMPAIGN SPOTLIGHT: Sweetshop Director Simon Cracknell launches fresh new commercial for RedMart
adobo magazine, January 23, 2019 | 10:30pm

Singapore, 23 January 19 – Sweetshop Director Simon Cracknell is behind a fresh new commercial for Redmart supermarkets from TSLA Singapore. 

Shot in Kuala Lumpur, the film highlights the freshness of RedMart’s offering through a series of brilliantly funny scenarios. One depicts the unbroken ‘Cold-Chain’ where our food-technician, located in the depths of the arctic, sends a fish in a perfectly-formed block of ice shooting around the world across all kinds of terrains, only to arrive in the same immaculate condition in a customer’s kitchen.

In the next, we witness the ‘Quality Verification’ of our technician in his high-tech testing area, as he spots a single bad apple from thousands of others beautifully glistening.

The other shows just how quickly RedMart’s ingredients go from farm to plate with the dramatic launch of a tomato – which soars through the sky past birds, planes, even astronauts.

With each charming and quirky scenario, an experiment resolves on a euphoric moment of achievement.

Simon said, “This was a brilliant project to work on, bringing each idea to life with an irreverently light and silly touch. We wanted to create something that’s charming and human, and that’s rich, colourful and stylishly put together.”

Credits
Client: RedMart
Agency: TSLA Singapore
Production Company: Sweetshop Asia
Director: Simon Cracknell
Producer: Wendy Leung
Managing Director & Executive Producer: Laura Geagea
DOP: Ricky Lim
Art Director: Jimmy Bong Soon Ming
Post Company: Mesh FX, Bangkok
Offline Editor: Lapachpol Devahastin (Mai)

CAMPAIGN SPOTLIGHT: Sweetshop Director Simon Cracknell launches fresh new commercial for RedMart

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Singapore, 23 January 19 – Sweetshop Director Simon Cracknell is behind a fresh new commercial for Redmart supermarkets from TSLA Singapore. 

Shot in Kuala Lumpur, the film highlights the freshness of RedMart’s offering through a series of brilliantly funny scenarios. One depicts the unbroken ‘Cold-Chain’ where our food-technician, located in the depths of the arctic, sends a fish in a perfectly-formed block of ice shooting around the world across all kinds of terrains, only to arrive in the same immaculate condition in a customer’s kitchen.

In the next, we witness the ‘Quality Verification’ of our technician in his high-tech testing area, as he spots a single bad apple from thousands of others beautifully glistening.

The other shows just how quickly RedMart’s ingredients go from farm to plate with the dramatic launch of a tomato – which soars through the sky past birds, planes, even astronauts.

With each charming and quirky scenario, an experiment resolves on a euphoric moment of achievement.

Simon said, “This was a brilliant project to work on, bringing each idea to life with an irreverently light and silly touch. We wanted to create something that’s charming and human, and that’s rich, colourful and stylishly put together.”

Credits
Client: RedMart
Agency: TSLA Singapore
Production Company: Sweetshop Asia
Director: Simon Cracknell
Producer: Wendy Leung
Managing Director & Executive Producer: Laura Geagea
DOP: Ricky Lim
Art Director: Jimmy Bong Soon Ming
Post Company: Mesh FX, Bangkok
Offline Editor: Lapachpol Devahastin (Mai)