HO CHI MINH, VIETNAM – Sweetshop Director Noah Conopask, working for Laughing Buddha Vietnam, is behind a powerful new campaign for Milo that celebrates the natural athletic champion in all of us. The message – sports and achievement are not reserved for the select few. Scoring those personal achievements is for everyone, regardless of what surface disadvantages or struggles they may have. Milo becomes our personal game changer.
The film takes on a heightened cinematic realism in which authenticity is key. Each of the characters have their own story arc. They begin with a certain degree of personal doubt, then Milo-inspired, undergo a personal transformation. They gain confidence, conquering what to themselves, and even others, appeared unattainable. Their internal challenge is resolved before our very eyes, through their attainment of an athletic goal.
Noah said, “I loved this script as it offered such multi-layered meaning and potential. The opportunity was to fuse bright athletic moments and their gritty, textural, sporty look, with the emotional essence of protagonists who are undergoing an internal shift.”
Watch the film here
Credits:
Client: Nestle Vietnam
Agency: O&M Vietnam
Creative Director: BJ Gallinato
Copywriter: Thy Nguyen
Head of Account: My Nguyen
Senior TV Producer: Tuan Lam
Production company: Sweetshop & Laughing Buddha
Director: Noah Conopask, Sweetshop
Executive Producers: Laura Geagea, Sweetshop & Malcolm Soh, Laughing Buddha
Producers: Deepa Limaye, Sweetshop & Daniel Kwan/ Nguyen Minh Hoang, Laughing Buddha
DOPs: Gianpaolo Lupori, Cian Thomas Greany
Art Director: Jean Phan
Post Production House: VHQ Malaysia
Post Producer: Cindy Ng/ Wan/Nora/ Vinie
Offline Editor: Jeff Ho
Colourist: Nash
Online Artist: Lau
Music Composition: Audio Force Berlin/Japan
