SHANGHAI – Sweetshop’s Andrew Lang is behind a vibrant film for Carlsberg from Grey Hong Kong that celebrates the energy and diversity of Chinese New Year.
Shot in Shanghai, the film brings to life a variety of different textures and energies that Chinese New Year encompasses.
Entitled ‘Going Up’, the film centres around a couple who, when all the buttons in an elevator are accidentally pressed, are thrust into a series of wild, unpredictable worlds. What they see when the doors open is expressionistic and dream-like. While they themselves remain totally in the real world. This intercutting of real / surreal drives the energy and excitement of the film.
Andrew said, “In the film we used different colours and textures to highlight the variety that exists in how people celebrate Chinese New Year. Each time the elevator door opens, the viewer is launched into a different world. The opening and closing of the doors of the elevator are used like a pendulum that dictate the cut, and the speed of our film puts Carlsberg at the centre of the party.”
Watch the film here.
Credits | 特别鸣谢
Client 客户: Carlsberg
Agency 广告公司: Grey Hong Kong
Chief Creative Officer 首席创意师: Michael Knox
Executive Director 执行导演: Jacquelyn Pang
Associate Creative Director 副创意总监: Jackie Wong
Head of TV Production 电视制作负责人: John Lo
Producer 制片: Wing Tam
Assistant Account Director 助理客户总监: Ted Tam
Account Executive 客户总监: Becky Lai
Production Company 制作公司: Sweetshop
Director 导演: Andrew Lang
Managing Director 监制: Laura Geagea
Producer 制片: Catherine Law
DOP 摄影师: Gianpaolo Lupori
Art Director 艺术总监: Julius Mak
Editor 剪辑师: Anais Siab
Colourist 调色师: Simon Astbury, Digital Domain
Online Post Production 线上后期制作: Rex Or, Digital Domain
Post Production Executive Producer 后期监制: Steven Marolho, Digital Domain
Post Production Producer 后期制片: Alexei Golob, Digital Domain
Music Composer and Sound Engineer 音乐制作与声音工程师: Hank Lee, Beijing
