BANGKOK, THAILAND — Sweetshop’s Directing Duo Christian & Patrick are behind a new campaign for Toyota Avanza from Ogilvy Singapore in partnership with Hogarth Worldwide.
Entitled “A Theatre of Memories”, the film brings to life the fact that the Toyota Avanza is always ready to play different roles for the many different families it will become a part of. From drives to the beach, to grocery runs, from overnight getaways to family outings, Toyota Avanza is more than just a family car, it’s a part of the family.
The films are multi-generational, honest, and heartfelt. The viewer hears the individual thoughts of each family member, while the film captures the adaptability of the Avanza to different moments. The commercial takes the viewer through moments on a road trip as milestones on an emotional and geographical journey. Opening with the wonderings of our day-dreaming little girl, heading off in excitement, joy and love. A space where those formative family memories get made.
“We wanted to bring light and shade into this film; weaving between the quiet moments and the euphoria; casting old, young and even newborn babies. It was great to have the agency and the client seeing the film the same way we do. It allowed us to express our creativity and connect the actors to the world we created,” said Sweetshop Directors Christian & Patrick.
Filming took place over five days in Bangkok and Rayong at various locations.
CREDITS
Client: Toyota Motor Asia Pacific Pte Ltd
General Manager: Jaja Ishibashi
Project Lead: Miranda Zhang
Manager: Kenix Loh
Senior Marketing Specialist: Eri Kojima
Agency: Ogilvy Singapore in partnership with Hogarth Worldwide
Executive Group Director: Chelsea Radford
Account Manager: Charmaine Lim
Creative Director: Paul Kemp
Creative Director: Elrid Carvalho
Associate Creative Director: Dana Lim
Executive Producer – Film: Abby Hunt
Head of Motion: Jacinta Loo
Art Director: Weilun Chong
Head of Moving Images: Jacinta Loo
Junior Art Director: Julia Batrisyia
Production Company: Sweetshop, Thailand
Directors: Christian McKenzie & Patrick Chen
DOP: Stuart Dryburgh
Managing Director: Laura Geagea
Executive Producer: Penny Woo
Producer: Augustine Fernandes
Line Producer: Sirichon Pongsaengson
Production Manager: Janjira Supawong
Art Director: Pallop Chomthaworn
Offline Editor: Pang Wei Fong
Offline Editor: Ben Hiew
Post Production: Heckler, Singapore & Sydney
Executive Producer: Vanessa Thomas
Head of Production: Amy Jarman
Producer: Xin Zheng
Colourist: Paul Harrison, Freefolk London
Audio Post-Production: KOM (Kay/Oskwarek Music)
Music Composer: Anné Kulonen
Sound Studio: Grand Central Recording Studios (GCRS), UK
Senior Sound Designer: Tom Pugh
Senior Audio Producer: Molly Butcher
