Campaign Spotlight: Take Away the Iconic Coca-Cola Bottle and You Can Still Feel it in this Print Ad by Publicis Italy

MILAN, ITALY – Very few shapes in the world are as recognizable as the Coca-Cola bottle – so iconic that our brain needs very little clue to feel it. And to desire it.

Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.

The campaign is now on air in several Central and Eastern European markets on OOH, Print and Social.

CREDITS:

Publicis Italy:

Global Chief Creative Officer Publicis Worldwide: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

CEE Executive Creative Director: Davide Boscacci

Associate Creative Director/Copywriter: Stefano Zanoni

Creative Supervisor/Art Director: Roberto Ardigò

CEE Regional Client Lead: Lorenza Montorfano

Client Service Director: Benedetta Virga