MUMBAI, INDIA – Staying true to its spirit of providing family entertainment, Tata Sky, India’s leading content distribution and Pay TV platform in partnership with Chimp&z Inc celebrated International Family Day with the launch of a digital campaign under its larger Isko Laga Dala Toh #FamilyJingalala positioning.
In times of social distancing when families have been spending more time together at home, Tata Sky took the initiative to knit these bonds stronger by celebrating togetherness through a meaningful message.
The film takes us through the beautiful moments inside a home depicting how family members who were busy in their individual lives have now come together once again spending quality time as one unit.
“We wanted to highlight the positives of these distressing times in a light-hearted yet meaningful way through this campaign,” said Anurag Kumar, chief communications officer of Tata Sky.
“Aimed at closing the gap between generations, the viewers will find the messaging of this campaign very relatable. It’s a slice of life depiction of the bitter-sweet relationship one has with their family members. Occasions like family meals and TV time have always brought people together and it is happening more so in todays times. We at Tata Sky therefore decided to bring alive these little nuances of life through this campaign on International Family Day.”
