Photo courtesy of GT3 Creative
New York, NEW YORK – To signal boost awareness on the Sustainable Development goals (SDG) of the world, United Nations tapped on TBWA\Melbourne in a project ahead of the United Nations Climate Action Summit, aimed to boost action on climate change and accelerate progress to deliver the Sustainable Development Goals by 2030.
Over the weekend, a fleet of boats sailed from Verrazano Narrows Bridge to North Cove Harbor to greet climate activist and Nobel Prize nominee Greta Thunberg who has sailed for 15 days in the Atlantic Ocean from England to New York to call attention to Sustainable Development Goal 13, “Climate Action.”
The @UN has sent out one boat for each of the 17 sustainable development goal to greet us! Thank you! pic.twitter.com/AU5ZSVj5vD
— Greta Thunberg (@GretaThunberg) August 28, 2019
Led by TBWA\Melbourne, the project came alive with 17 boats with sails representing each of the SDGs: No Poverty; Zero Hunger; Good Health and Well-being; Quality Education; Gender Equality; Clean Water and Sanitation; Affordable and Clean Energy; Decent Work and Economic Growth; Industry, Innovation and Infrastructure; Reduced Inequality; Sustainable Cities and Communities; Responsible Consumption and Production; Climate Action; Life Below Water; Life on Land; Peace and Justice Strong Institutions; and Partnerships to achieve the Goal.
The custom sails were created by GT3 Creative, tapped on by TBWA\Melbourne along with Project Everyone, Freuds and Sinclair Social, and TBWA\Chiat\Day.
“Time is running out. The United Nations is proud to host hundreds of young activists and leaders, including Greta, who are answering the Secretary-General’s call to bring solutions to the Youth Climate and the Climate Action Summits,” said said Amina J. Mohammed, UN Deputy Secretary-General.
Thunberg arrived onboard the Malizia II, an emissions-free and solar powered race boat, signifying an effort to reduce her own carbon footprint.
“Our individual and collective actions will transform our world, save lives and ensure a life of dignity for all,” added Mohammed.
