Campaign Spotlight

Campaign Spotlight: TBWA\Singapore creates the Singapore Christmas sweater – the coolest look for the hottest holiday

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SINGAPORE – So we’re not going anywhere this Christmas. No winter wonderland booked. No chestnuts roasting on an open fire. And for many of us, no, we won’t be home for Christmas.

After the year we have all endured, TBWA\ Singapore wanted to give everyone a reason to smile this Christmas by embracing the hot, tropical Christmas we’re all going to have, while also giving back to the community we live in. 

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We thought a perfect antidote would be to create the Singapore Christmas Sweater The coolest sweater for the hottest Christmas.

Coolest because it’s made of ultra-thin, 100% dry – fit material, perfect to keep cool over a turkey roast and some mulled wine.

And most importantly, the sweater is available for sale with all proceeds going towards Singapore charity The Children’s Wishing Well that supports underprivileged children and youth from low-income families.

While the sweaters are only available for sale in Singapore, show support for donations to the Children’s Wishing Well campaign on: https://www.giving.sg/campaigns/A_Festive_Christmas_Gift.

Warm Wishes This Christmas!

The Singapore Christmas Website here 

The Singapore Christmas Sweater Film here

Partner with adobo Magazine

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