LONDON, UK – BETC London has created Terry’s Chocolate Orange’s first major advertising campaign in over ten years, after winning the account in a competitive pitch.
Launching during Great British Bake Off on 2nd November, the work will centre around the brand’s new ‘Deliciously Unsquare’ positioning, celebrating Britain’s passion for all things eccentric–with the iconic orange chocolate at its very heart.
Directed by Chris Boyle through Private Island, the activity will run in TV, VOD, DOOH and Social, and will feature such staples of British ‘Unsquareness’ as people watching people watching telly, cheese-rolling, croquet, Brian Blessed’s booming voice, and of course the chocolate itself: the classic ‘ball’, the multi-flavoured orange ‘Segsations’ and the new large bar.
Rosie Bardales, Chief Creative Officer at BETC, said ‘Terry’s Chocolate Orange isn’t just a chocolate, it’s a part of British life. We wanted to celebrate it, along with all the other deliciously unsquare creations.It goes without saying…we had a ball’.
Albane De La Neuville, Marketing Manager said ‘We knew from the first pitch meeting that we’d seen something special: true to the product’s unique heritage, while utterly refreshing at the same time. It’s a fantastic brand, which finally has fantastic advertising once again.’
Credits
Campaign title: Deliciously Unsquare
Client: Terry’s Chocolate Orange
President: Thierry Gaillard
Marketing Director: Pascale Infante
Marketing Manager: Albane De La Neuville
Senior Brand Manager: LaureGentil
Assistant Brand Manager: Victoria MacDonald
Brief: Put Terry’s Chocolate Orange back at the heart of British life
Creative agency: BETC London
Creative: Nadia Doherty
Creative: Ann Moyse
Creative: Felix Heyes
CCO: Rosie Bardales
Agency Producer: Rachel Bishop
CSO: Nick Docherty
Planner: Huw Devine
Managing Partner: Andy FraserAccount
Director: Holly Wells
Production company: Private Island
Director: Chris Boyle
Producer: Helen Power
Editor: Chris Boyle
Post-production: Private Island, Time Based Arts, and No. 8
Music production / track: Monty’s Revenge composed by Alex Bradley via Wake The Town.
Audio post-production: James Everett at No. 8
