BANGKOK, THAILAND — Digitas Thailand and Thailand Board of Investment wrote an open letter to crisis, in order to gain investors’ confidence in Thailand, in a form of a VDO ad.
The letter thanks crisis for injecting the resilience into the country and its people as Thailand has fought in multiple events throughout the history. And it also addresses the country’s strengths in variety of areas.
The sign-off line, Thailand, the land of resilience, marks the new proposition for foreign investors to consider investing in Thailand after the world recovered from the pandemic crisis.
Creative Credits
Title: Dear Crisis,
Client: Thailand Board of Investment
Product/Service: Thailand Board of Investment
Creative Agency: Digitas Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Paruj Daorai, Santi Tubtimtong
Creative Director: Wikorn Rojarayanont
Art Director: Irene Indravudh, Sompat Trisadikun
Copywriter: Torung Juntakanok, Panrutai Amattayakul
Managing Director: Paruj Daorai
General Manager: Samira Thancharoenkit
Account Manager: Maywadee Chongfusuwan
Account Executive: Chutirat Khongsantiah
Agency Producer: Rungrudee Chinpratan
Strategic Planner: Wasin Saengdao
Project Manager: Wilawan Sanguanwong
Production Company: The Film Factory Ltd.
Director: Taya Soonthornvipat
Producer: Yannassma Thannitsch
Cinematographer / D.O.P: Usa Manitanon
Post-Production Company: One Cool Production
Editor: Chaleamchon Natipat
Colorist: Debora Huen
Flame Artist: Supphakorn Thungsin
Post Producer: Apichaya Yueprayong
Music Company: Pumpumpumpum Sound Studio
Music Composer: Ardsanai Ardsakul
Sound Production Company: Pumpumpumpum Sound Studio
Sound Engineer: Nopphalux Kosakorn
