NEW YORK, USA — In celebration of Pride Month, New York-based creative agency The Artery has created a brand film for SodaStream titled “Rainbow Story“, featuring the award-winning actress and LGBTQ+ activist, Laverne Cox.
https://www.youtube.com/watch?v=okPwcLiG-i4
Directed by The Artery’s Uri Schutzer, the brand film visualizes key moments from the life of Emmy-nominated actress and LGBTQ+ activist Laverne Cox through both live-action content and classic 2D animation. The narrative follows Cox from her childhood to the accomplished woman she is today. The animated compositions, which were led by The Artery’s Yonatan Tal, include Cox transforming into a flying superhero, colorful parades, the Supreme Court’s landmark ruling protecting LGBTQ+ employees against discrimination, as well as much more.
The brand is also launching a limited-edition sparkling water maker kit, also named “The Rainbow Story”, empowering the community to share their personal pride stories. A portion of proceeds will be donated to global NGO ILGA World.
The brand film comes on the heels of “The Small Things” (featuring Snoop Dogg), which was also created by The Artery, Jiminy Creative, and SodaStream.
CREDITS
Client: SodaStream International
Creative: Jez willy, Wayne Hanson, Yariv Ratner
Production Company: Jiminy Creative
Director: Uri Schutzer
Exc. Producer: Kobi Hoffmann
Post Producer: Orit Pinco
Production Services: Rodeo Show
Production Service exc. Producer: Hani Selim
Service Producer: Dawn Hoffman
Director of Photography: Itai Neeman
Production Designer: Adam Jette
Stylist: Christina Pacelli // The Only Agency
Hair: Kiyah Wright
Make-up: Tay Rivera Nails: Eri Ishizu // Opus Beauty
Editing Company: Jiminy Creative
Editor: Yair Tamir
Edit Assist: Sivan Meisliz
Soundtrack // “My Rainbow”
Original Music: Tomer Biran
Sound Design: Avi Zonshine, Broadcast Media
VFX, Color, Animation & Post: The-Artery
Executive Creative Director: Vico Sharabani
Executive Post-Producer: Deborah Sullivan
Post Producer: Emily Brown
Animation Supervisor: Yonatan Tal
Animation: Joey Karwal, Miles Schlenker, Josh Brennan, Vivian Le, Greg Barry
Flame: Aarif Attarwala, Asaf Yeger, Micky Gorenstein
CG: Joe Grundfast
Color Grading: Stephen Picano
